August 20, 2017

Sophisticated Advertisers Employ CRM Matching

September 21, 2016 Salim Tarazi

Given the “who’s who” list of platforms offering it, CRM matching has truly arrived. And why not? CRM matching is arguably the most advanced way for brands to connect the dots to their target audiences, and then help them deliver targeted messaging. Among its many selling points, CRM matching can […]

Adblocking is a Brutal Countermeasure

August 10, 2016 EnterpriseMarketingNews

“I’m not to make any predictions about adblocking, and nor should you, at least not with confidence,” says Ian Lesley, author and brand strategist at the Shift adblocking session. “Ten years ago everyone knew that TV advertising was dead and DVR’s meant that ad skipping was about to become the […]

Adblockers Are Profiteers Holding Us For Ransom!

August 8, 2016 EnterpriseMarketingNews

“Adblocking has reached a tipping point,” said Hickey. “We know this because, bizarrely enough, adblocking was featured in an episode of South Park recently, which is very odd. Adblocking is literally being written about in hundreds and thousands of articles, but the thing that i think is not being spoken […]

In-Store Digital the Next Big Trend

August 1, 2016 EnterpriseMarketingNews

The Absolunete report predicts the rise of what it calls “in-store digital”, where consumers make online purchases while inside the physical store. Technology will be used to improve the customer experience and to make it a personal by “integrated gathering that allows retailers to better understand customers and customer behavior.” […]

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