I want my MTV… on Facebook! Keeping the 26 Facebook Fan Examples in Detail party rolling, we continue with #6, the MTV fan page. Over 18 million people like this page and it’s easy to see why. The MTV Facebook page posts consistently, delivering real-time wall content including behind-the-scenes video, sneak peeks and music news announcements. More importantly, they also serve up interactive games that act as extensions of their successful reality television shows, capturing fan attention beyond the television screen.
Deciding What Really Matters In Internet Marketing
The news is unusually slow at the moment as it pertains to the world of Internet marketing. We know that AT&T has purchased T-Mobile for $39 billion, but as marketers our concern is with Android vs. Apple platforms–the wireless carrier who provides the signal isn’t that important. We can follow Google and see how they make cars that drive themselves and they are concerned about energy and just about everything else on the planet. As marketers though, our concern is about Google as a search engine and how we can use it to get our message heard above the noise. We also wonder for just a little while if Google will ever be in the social networking game then we quickly move on to things that are real. Continue Reading »
Frank Reed March 29th, 2011
Are You Focusing Enough Energy on Your Most Profitable Marketing Tactics?
Okay, let’s face it. As a busy entrepreneur it’s all too easy nowadays to run around like a chicken with your head cut off trying to do everything and anything that might grow your business.
Even if you follow the advice of marketing experts you can quickly find yourself with far more to do than there are hours in the day. And that’s even not counting everything else you need to do to run your business. This leads to lots of long days and late nights chained to your desk.
Stacy Karacostas March 15th, 2011
Internet Marketing Grinders Are Winners
First of all, for you folks in New England that refer to a sub or a hoagy as a “grinder,” this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included).
Frank Reed March 1st, 2011
Bridging Targeted Marketing To Online Data
The first post in this series discussed two fundamental principles that underlie the process of Web analytics: the assumption of intentionality and an understanding of the “natural structure” of the Web site. The assumption of intentionality is simply the claim that visitor’s navigational behavior is indicative of interest. The claim about “natural structure” of the Web site is that the design and creative on the Web site alter, limit and channel visitor behavior and limit conclusions about intentionality. It is the inherent tension between these two principles that creates much of the complexity in Web analytics and is this tension that makes the brute-force application of statistical techniques like correlation unsuccessful.
Gary Angel February 15th, 2011
Marketing Is Still Needed To Complement Your Social Media
As social media continues its assault onto the mainstream audience, one of the side-effects has been the emergence of the view that marketing isn’t allowed in the space.
Conversations on blogs, Twitter, LinkedIn and elsewhere are vocal in the opinion that marketing is dead; we choose who we buy from and whose reputation we ruin; what gets our eyeballs and what doesn’t.
Jim Connolly February 1st, 2011
Understanding The Difference Of Cost Among SEMs
Why does the cost of search engine marketing (SEM) – which includes search engine optimization and/or pay-per-click advertising – drastically differ between agencies? This is a question that I hear at least once per month from potential clients who are thoroughly searching for the right SEM agency.
For individuals inside the industry this question typically comes with the obvious answer that SEM agencies cost different prices because they offer different qualities of SEM services. That being said, for individuals outside of the industry, services may seem very similar and thus the drastically different price tags just doesn’t make sense.
Avelyn Austin January 17th, 2011
Marketing And Social Media Trends Worth Following
Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It’s going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new business models, possibilities for new technologies like mobile and tablets and continued growth and attention on social media.
I spent the last week reading many recaps from other blogs and media properties, as well as looking back on some of the most noteworthy developments over the course of 2010. I originally planned on creating a list of the top ten trends I’ll be watching for and sharing with clients, but as I compiled this list I found myself landing on 15 big trends instead. Below is an embedded presentation detailing the 15 trends, and they are highlighted in short form in this post as well.
Rohit Bhargava January 3rd, 2011
Top Marketing Blogs of 2010
I would like to share a wonderful source of marketing information with you:
The AdAge Power 150
There are hundreds of thousands, (maybe millions) of sites that cover marketing. Many are written by people who call themselves experts, yet who have little if any marketing expertise. It’s simple and inexpensive to create a professional looking site and just as simple to attract thousands of social media followers, using software. The end result is that for a very small investment, it’s easy to produce fake “social proof”, that someone is a leader in their field. The AdAge Power 150 was developed, to help people find sources of marketing information they can trust.
Jim Connolly December 21st, 2010
Online Marketing Predictions For 2011
As the end of the 2010 years draws closers, I thought it was time to share what the ineedhits team predicts is in store for the online marketing space in 2011.
Here are our thoughts:
- Online Marketing Will Get an Even Bigger Chunk of Marketing Budgets
Courtney Mills December 7th, 2010