May 28, 2017

What Cannot Be Automated in Marketing

September 15, 2009 Aaron Wall

Keyword Technology Improvements WordStream offers a free tool for keyword research. The coolest feature it offers is that it allows you to download thousands of keywords at once, though it requires giving them your email address to get the keyword list. Their FAQ states they use a variety of keyword […]

Getting Your Sales And Marketing Teams Working Together

September 2, 2009 Brian Carroll

I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment, I discussed tackling your organization’s lead generation mindset. Your touches should be conversations […]

Monetizing Your Site Through An Affiliate Marketing Model

August 18, 2009 Peter Da Vanzo

Are you making enough money from your website? There are a number of ways to monetize a site. Aaron covers the options in extensive detail in the “Monetization” members area , however today we’ll take a close look at just one aspect of monetization, Affiliate Marketing. What Is Affiliate Marketing […]

Enterprise Solutions For Automated Marketing

August 4, 2009 Jim Berkowitz

Here are several excerpts from an excellent post by David Baker, VP of eCRM Solutions at Razorfish, Where Is Marketing Automation Going?: Today we have a wide variety of options to support email marketing and service functions for our companies. I typically categorize these email companies into four categories: small […]

Applying Traditional Marketing To Online Arenas

July 17, 2009 Mike Moran

Sometimes I think that traditional offline marketers look at the Internet like the title character of some monster movie–the Internet is the thing that ate marketing. It doesn’t have to be that way. Sure, things are changing for those of us that have worked in marketing for some time, but […]

Learning Ways To Better Measure Internet Marketing Success

June 6, 2009 Mike Moran

I realized that I never posted my slides from last week’s Dallas Inbound Marketing Summit. I’d only tweeted them to my Twitter followers. So, today, I am posting a longer version of those slides, called Internet Marketing by the Numbers, but I also want to tell you something about those […]

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