The Most Important Word When Building Your Personal Brand

Do your colleagues have a choice word for you? If not, here’s why you want them to…

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Dharmesh Shah   July 30th, 2013


Brian Solis, new marketing, and the four moments of truth

In a new world of marketing, strategists are seeking answers about technology, direction, and best practices. Brian Solis believes that in doing so, we are already on the wrong path. It’s not about social media nor is it about B2B vs B2C.

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Neville Hobson   July 9th, 2013


Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns

As I mentioned last week, there haven’t been many new B2C marketing automation products in recent years. But this doesn’t mean the industry has been stagnant. New developments have come from established vendors who are steadily expanding their products.

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David Raab   June 18th, 2013


Questions Marketers Want To Know About Social Media

What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement?

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Lee Odden   May 28th, 2013


Marketing Tip: Sell Them Ideas

The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same!

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Jim Connolly   May 7th, 2013


Integrating Awareness and Demand Generation Marketing

Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. I explained how this model doesn’t work especially well in digital, where the target audience is more skeptical and proactive than in traditional media. Rather than being pushed passive messages, the digital audience needs to be pulled into active engagements.

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JamesMathewson   April 15th, 2013


Push versus Pull Marketing: In B2B, You Need Both

The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. “Outbound is bad,” she said. What? Well, I guess her feeling is understandable. Inbound marketing is all the rage today. Hubspot promotes it. Marketo promotes it. Seth Godin promotes it. With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. How wrong they are. And here’s why.

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Ruth Stevens   April 2nd, 2013


The Question of Reach as a Viable Metric

Last week, I posted the following update across a couple of networks:

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Danny Brown   March 12th, 2013


Why Is B2B Marketing Automation Growing So Slowly?

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. So if you’re working in the industry, don’t circulate that resume just yet.

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David Raab   February 26th, 2013


IBM Interact Adds Interactions to Enterprise Marketing Management

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*

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David Raab   February 7th, 2013