May 5, 2016

Do you still need to measure brand awareness?

July 14, 2015 Mike Moran

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998. Now I spend all of my time on marketing technology, so I have experience only in digital marketing–not with any […]

Important Things To Remember When Creating B2B Content

May 19, 2015 Lee Odden

Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for marketers has been about creating “more” content. More blog posts, videos, infographics, social messages, emails, and so on.

Brand Individuals and Influencers – Both Are Equally Important

March 30, 2015 Lee Odden

From creating advocacy programs to the content co-creation we specialize in at our agency, working with influencers presents a number of challenges, especially when it comes to effectively identifying, qualifying and recruiting. In fact, according to a study by Augure, 61% of companies say finding “true” influencers is a top challenge.

How To Solve Your B2B Marketing Data Problems

February 3, 2015 Ruth Stevens

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need.  New tools and technologies emerge and must be evaluated.  It’s a […]

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