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3 WordPress Themes Marketing Managers Will Love

Marketing managers looking for highly effective WordPress themes to promote their business’ website can start with the themes below

Gabriel Goldenberg December 27th, 2012

Are You a Marketing Cheater? The Continued Gamification of Attention

We are addicted to shortcuts. Regardless of the structure and rules of the contest at hand, some among us will stretch the boundaries seeking an edge over our opponent. Perhaps this is just human nature, or maybe it’s more prevalent in America where we cherish our opportunity to have a strong role in our personal success. This insatiable desire to do more, to do better, to just do, is the psychological scaffolding thats supports hedge fund melt-downs, cyclists’ doping, and websites that sell college term papers.

Jay Baer December 4th, 2012

5 Lessons From the Best Example of Content Marketing Ever?

Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?”

Jay Baer November 13th, 2012

What Michael J. Fox Taught Me About Marketing

I like Michael J. Fox.

I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable.

Jay Baer October 23rd, 2012

Is Your Market Strategy Wile E. Coyote or The Roadrunner?

When I was growing up, one of my all-time favourite cartoons was the one with Wile E. Coyote and Road Runner.

Danny Brown October 8th, 2012

Is your marketing still getting attention instead of paying attention?

I have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. Sports fans are likely to pay more attention to CC than to some identity-less announcer, so that makes sense. What doesn’t make sense is part of what CC says, that he needs to be free of pain so that he can concentrate, because pitching is “100% mental.” Really, CC? 100%? If that was true, then Stephen Hawking should be the best pitcher in baseball. I’m not trying to poke fun at CC–he seems like a nice guy and athletes are not expected to be fabulous public speakers any more than I should be expected to throw a curve ball. No, I wonder what the marketers at Bayer are doing.

Mike Moran September 11th, 2012

The revolution of enterprise marketing leadership will not be televised

Something that has always amazed me over the past half-decade or so is the obvious disparity between the makeup of marketing thought leadership on social networks and blogs versus the makeup of marketing executive leadership at enterprise brands. If I had to guess, I’ve probably interacted closely with hundreds of enterprise brands, and more often than not, the digital marketing leadership teams within those organizations – from the manager level all the way up to the CMO level – are rarely folks that also have a well-established voice on mainstream online community niches like Twitter or the blogosphere.

Hugo Guzman August 20th, 2012

PubMatic Adds Shiny Ads to it’s Enterprise Marketplace

PubMatic, the Redwood City based company whose platform helps publishers automate the process of evaluating and selling their ad inventory, yesterday announced plans to integrate Shiny Ads automated self-service ad platform to their enterprise app marketplace, PubLink. The placement of Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution for making premium ad inventory available directly within the platform. Shiny Ads has previously had successful implementations with companies such as IGN Entertainment and the Canadian Broadcasting Corp (CBC).

Geoff Simon August 7th, 2012

Enterprise marketers must tightly choose the focus of their Web site

So, you are responsible for digital marketing for a big company? You’re probably not the CMO, however. That whole big Web site isn’t your problem. You are just responsible for one product line. Or one country. Or one product line within one country. Or maybe even something smaller than that. But have you ever say down and really decided which pages on the Web site are exactly yours to worry abut? Often, I find the answer is no.

Mike Moran July 31st, 2012

The Marketing Funnel Is Dead. Let’s Have Dessert.

Last week’s post on lead scoring attracted more positive attention than I expected. This was doubly surprising because first, I didn’t think lead scoring was such a hot topic and second, I don’t really agree with the approaches I described.

David Raab July 11th, 2012

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