September 28, 2016

Cross-Device Ad Measurement is Extremely Important

July 11, 2016 EnterpriseMarketingNews

Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute which ads are leading to sales. “With the proliferation of mobile devices we all know that user behavior has changed quite significantly over the past few years,” said Meghan Lee, Agency […]

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