I had the good fortune of giving a presentation in London this week in which I shared a lot of data on how the Top 50 Branded Facebook Fan Pages (which I’ve now been tracking for over 18 months) perform against one another. As I fly home, one fact keeps coming back to me: how often the best brands post to their Facebook fan pages and the impact it has on the impressions they generate.

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ComScore’s latest piece of share  focuses on QR Codes, serving up the headline: “14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011.”

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SES San Francisco is coming up fast and when I discovered that Susan Bratton was giving the opening keynote presentation and on a topic that I have been interested in for years, I wanted to make sure we did a pre-conference interview. For backstory, I met Susan the first time at an ad:tech conference in Chicago while she was the conference chair. That was the same conference where I first met Frank Gruber and David Berkowitz so it was a great networking experience. Since then Susan and I have crossed paths a number of times at events like SXSW and online.

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With a user base of 750 million users, Facebook is like a huge-unexplored market for your business. There are millions of potential customers on Facebook that are waiting for you to reach them. So, in case you are wondering how to take your business to Facebook- the method is fairly simple. As, the social network allows you to put your business out there, and even provides multiple tools to aid you in spreading your business.

Here are the top 10 ways to use Facebook for business.

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Social media is probably already a key part of your marketing strategy (if it’s not…crawl out from under that rock).

But as many of you will attest, doing social media marketing effectively is a rather time consuming process. And when time’s a commodity that many small business owners lack, it helps to have tools to streamline the process.

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A practical business guide to developing a Digital Marketing Strategy

So What is Digital Marketing?
Businesses face many challenges when it comes to marketing on the internet. From the dynamic rate of change on the web to the multitude of different suppliers offering various online marketing services, tools, and platforms, and the sheer volume of information online available on the subject all mean it’s becoming very difficult for businesses to make informed decisions about how to market their business on the internet.

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Inspired by the recent “29 Content Marketing Tactics to Attract, Engage and Persuade Customers” post, I’ll be starting a new weekly series of practical tips on tactics that marketers can use to complement their content-focused online marketing efforts.

The idea of content marketing seems to vary with different people, so to start, my definition of content marketing is: “Aligning business and consumer information needs with content.” We’ll see if that holds as I go through the next 6 months or so of posts.

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There is no doubt that Internet marketing has reached a crossroads. While social media platforms, such as Facebook and Twitter, have allowed businesses and brands unprecedented access to consumers, rising concerns over privacy    means that advertisers need to strike a delicate balance between ever-more targeted approaches and maintaining their customers’ trust. As former Google CEO Eric Schmidt famously put it while discussing Google’s own targeting policies, “Google policy is to get right up to the creepy line and not cross it.”

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Apple was anointed the world’s most valuable brand yesterday, according to the folks who know how to calculate such things. The headline said that they surpassed Google, who had a four-year run in the top spot. It’s easy for us to conclude that the technology torch has been passed–that Apple is the new tech leader. But as much as we like to crown winners and losers, it’s not all that helpful. What marketers need to think about is not how successful Apple is, but how powerful it is.

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It’s a persistent question: Is social media and networking appropriate for B2B marketing?  There are many ways to answer that question and one of the most engaging is through statistics and information presented as an infographic. My team knows I’m a big fan of using visual assets to persuade and I’ve been a fan of information graphics since XPLANE’s amazing work started appearing in popular business magazines years ago.

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