Marketing Tip: Sell Them Ideas

The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same!

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Jim Connolly   May 7th, 2013


Integrating Awareness and Demand Generation Marketing

Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. I explained how this model doesn’t work especially well in digital, where the target audience is more skeptical and proactive than in traditional media. Rather than being pushed passive messages, the digital audience needs to be pulled into active engagements.

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JamesMathewson   April 15th, 2013


Push versus Pull Marketing: In B2B, You Need Both

The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. “Outbound is bad,” she said. What? Well, I guess her feeling is understandable. Inbound marketing is all the rage today. Hubspot promotes it. Marketo promotes it. Seth Godin promotes it. With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. How wrong they are. And here’s why.

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Ruth Stevens   April 2nd, 2013


The Question of Reach as a Viable Metric

Last week, I posted the following update across a couple of networks:

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Danny Brown   March 12th, 2013


Why Is B2B Marketing Automation Growing So Slowly?

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. So if you’re working in the industry, don’t circulate that resume just yet.

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David Raab   February 26th, 2013


IBM Interact Adds Interactions to Enterprise Marketing Management

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*

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David Raab   February 7th, 2013


Marketing Is a Habit, Not an Event

Business owners often view marketing as something they must finish so they can get back to work.

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John Jantsch   January 29th, 2013


Top Five Metrics for Revenue Generation Marketers

Marketing measurement is a perennially popular topic. I myself have just completed a white paper on Top Five Metrics for Revenue Generation Marketers, sponsored by LeadMD, and touched on it in a separate Gleanster study, Revenue Performance Management – The Evolution of Marketing Automation. With both of these on my mind, I also paid new attention to Eloqua’s list of five key revenue performance indicators (listed in the ‘Take a tour’ graphic on this page). The obvious question was whether these three sources agreed about what’s important.

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David Raab   January 11th, 2013


3 WordPress Themes Marketing Managers Will Love

Marketing managers looking for highly effective WordPress themes to promote their business’ website can start with the themes below

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Gabriel Goldenberg   December 27th, 2012


Are You a Marketing Cheater? The Continued Gamification of Attention

We are addicted to shortcuts. Regardless of the structure and rules of the contest at hand, some among us will stretch the boundaries seeking an edge over our opponent. Perhaps this is just human nature, or maybe it’s more prevalent in America where we cherish our opportunity to have a strong role in our personal success. This insatiable desire to do more, to do better, to just do, is the psychological scaffolding thats supports hedge fund melt-downs, cyclists’ doping, and websites that sell college term papers.

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Jay Baer   December 4th, 2012