Brand Your Own AIM, But Add Value
By Steve Rubel
Expert Author
Article Date: 2006-03-06
AOL today is releasing its AOL Instant Messenger code to developers.
This will enable marketers to create and distribute their own versions of AOL Instant Messenger. I am really excited about this marketing opportunity. The reason I am enthusiastic here is that the marketer gets to use AIM to solidify their relationship with the consumer on the desktop. However, I wouldn't just slap your brand on AIM. I would layer in some value-added services, such as AIM bots and feed alerts.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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