Search: Articles News
Home | More Articles | News | Free Newsletters | Submit an Article | Advertising Info

EnterpriseMarketing
MarketingNewz
SmallBusinessNewz






What Defines A Blog?

By Kevin Dugan
Expert Author
Article Date: 2005-10-19

CBS joins the fake/character blog fray for one of its sitcoms, How I Met Your Mother. "Barney's Blog" is named after a character played by Neil Patrick Harris.

Himym_bio_neilBarney's Blog is not the first character blog; it's not even the first TV character blog. What is unique is that Barney references his blog in one of the episodes. So now we're even seeing the promotion of a TV show embedded in the show itself. Oy.

Blog Ingredients?
But I'm not interested in revisiting the fake blog meme. Examine Barney's Blog and riddle me this: Is it a blog? There are no comments, no trackbacks and no RSS feeds. Each item is a key element that makes a blog the highly-networked tool we know and love. Content does not apply to this discussion, not to mention who actually wrote it.

What are the minimum, essential elements are that make a blog more than just a web site?

Weigh in with your opinion. And for an update on character blogs, check out Business Week, Ad Freak and Movie Marketing Madness.

*Some may recall Harris also played Doogie Howser. M.D.. Considering Doogie always ended each episode by posting to his personal, computer-based journal (not online in those days), he was an appropriate choice.

Reader Comments...

About the Author:
Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin's blog: Strategic Public Relations.



EnterpriseMarketingNews is an iEntry, Inc.® publication - 1998-2008 All Rights Reserved Privacy Policy and Legal
What Defines a Blog