By Neville Hobson
Expert Author
Article Date: 2005-05-11
There's a new blogger on the GM FastLane Blog, with a new approach - talking to women.
A post yesterday by Cynthia Price, GM Center of Expertise, Women's Market Initiative:
I've been noticing that guys make most of the comments in this blog. But I'd like to address the women out there.
It seems there is a lot of interest out on the web regarding women and GM. Some of the questions we've heard: Does GM have women designing products? Does GM know that women make a large percentage of buying decisions? Does GM train dealers on how to best serve women?
I'm here to tell you that the answer to all of these is an emphatic "Yes." GM wants more women as customers, employees and dealers. And frankly, in today's environment, any company that doesn't strive to meet the needs of women is crazy!
Yet another example of how GM is really pushing the envelope with this blog. It confirms my view that GM is indeed the poster child for corporate blogging.
