By Fredrik Wacka
Expert Author
Article Date: 2005-05-02
That's a nice, and immediately understandable, phrase: Corporate Fan Blogs. Halley Suitt writes about them in Worthwhile ...
Mishandling the blogging relationship with your biggest fans -- whether you ever desired to be in such a relationship or not -- will give companies a big black eye if not done properly. It's a fine line to walk.
There could of course be problems with corporate fan blogs, such as journalists misunderstanding them..., but in general it's word-of-mouth by the book. The best thing a company could hope for, even if there should be some critical views expressed.
