Corporate Blogging Rising
By Steve Rubel
Expert Author
Article Date: 2005-04-14
Investor's Business Daily: Blogs are moving beyond personal musings and taking on a new role: corporate communications.
A growing number of businesses are using the blog format to promote products, interact with customers and shareholders, conduct market research and distribute company announcements.
Additional excerpt added by WebProNews editor ...
Some company blogs even add "personality" by featuring posts from top corporate officers.
"CEOs are great to include in the conversation," said Jennifer Rice, president of the blog consulting firm Mantra Brand Communications in Dallas. "Their involvement is a powerful demonstration (internally and externally) that engaging with customers is a priority for the company."
There are no exact figures on how many companies are blogging these days. But it's estimated that around 45% of the largest 1,000 publicly held companies in North America have blogs or plan to start them sometime this year.
Article link: Blogs The Latest Tool In Corporate Arsenals
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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