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Weird? Baskin Robbins Celebrates Yahoo!'s 10th Birthday...

By Jennifer Rice
Expert Author
Article Date: 2005-03-02

Yahoo!'s 10th birthday is today. To celebrate, they're giving away... a scoop of ice cream, courtesy of Baskin Robbins.

Link: Baskin Robbins Yahoo! page (link will only work today)

I don't know about the rest of the country, but right now in Dallas it's 45 degrees.

Was this a promotion cooked up by Baskin Robbins to boost sales during a slow month? Does anyone else think this is weird?

Added by WebProNews Editor ...

Here's what the splash page (linked above) says:

Yahoo! Turns 10 Today!

"You may find our celebratory tune hard to resist since it's our birthday, but you get the present. Today only, March 2, 2005, as a registered Yahoo! user, you can get one scoop (2.5 oz.) of your favorite Baskin-Robbins' ice cream in a cup or a cone on us. Simply sign in, download your coupon, and then head out to the party.

Available at over 3,423 select Baskin-Robbins locations throughout the world!"

About the Author:
Jennifer Rice is the founder of Mantra Brand Communication. She has extensive experience in brand/marketing strategy, market/customer research, integrated marketing communications and channel support.

Jennifer also writes theWhat's Your Brand Mantra? blog which offers musings on branding, marketing and the ecology of business.

Weird Baskin Robbins Celebrates Yahoo s 10th Birthday