Reporter Asks Bloggers For Story Assistance
By Steve Rubel
Expert Author
Article Date: 2005-02-02
Again here's more evidence that reporters and bloggers are collaborating on stories. Rick Broida posted a request ...
... on SpreadFirefox.com via one of their bloggers looking for help for a major feature story he's writing for ZDNet on medium/large companies and organizations that have switched to the Mozilla Firefox Web browser or are considering doing so. Rick says...
"I would still like to hear from IT managers and/or company execs who are dealing with the switch. I would also appreciate any known stats/research studies regarding Internet Explorer/Firefox penetration, usage, etc."
Rick is smart to be going this route. He's tapping into the power of one fervent online community.
Last week I wrote about how wikis may disintermediate the costly media directories that PR pros rely on daily. Now I am wondering, could Profnet - a service that feeds journalist's story needs daily to PR teams - become the next service to become Napsterized?
So far, Dan Forbush is working diligently to evolve the service he founded for the new age of disintermediation. So I am hopeful. Still, this post could be a harbinger of things to come.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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