People who know how to do offline marketing are often mystified by how to get started with search marketing. They know how to think about their market segments in terms of demographics, so they know which magazines to buy ads in and which industry trade shows to attend. But search seems somehow different, because there are no demographics to latch on to. When I talk to them, things often become clearer when I explain that search keywords are their search market segments.
Archive for the ‘Tutorials’ Category
Learning How To Segment Your Market
Tuesday, January 26th, 2010Campaign Success Requires The Willingness to Rethink Your Marketing
Tuesday, January 12th, 2010Here are several excerpts from an excellent article, Not your typical marketing campaign: the next wave of technology-driven marketing:
In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, and higher revenues.
Moving quickly will gain real competitive advantage for organizations that start planning for the future, according to a new report by Booz & Company.
Marketing Bloggers Provide Content And Usability For Your Enterprise
Tuesday, December 1st, 2009
Creating Successful Marketing Materials
Friday, November 20th, 2009Do you ever have to write your own marketing materials (brochures, Websites, bios, ads etc.)? How about emails to potential clients? Or sales letters?
How does it go?
Do you dread it, or is it fun and easy?
Adding More Interest In Your Marketing Strategies
Tuesday, November 10th, 2009PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the SERPs. The most important thing to be aware of when it comes to a PPC campaign is understanding the rules to play the Adwords game.
Google’s policy of serving relevant ads in response to user queries coupled with complex factors like quality score can make Adwords a minefield for a novice or intermediate level practitioner so much so that a lot of money is coughed up to elicit a poor ROI (Return on Investment) or not the best bang for your buck in layman terms.
Monetizing Your Site Through An Affiliate Marketing Model
Tuesday, August 18th, 2009Are you making enough money from your website?
There are a number of ways to monetize a site. Aaron covers the options in extensive detail in the “Monetization” members area , however today we’ll take a close look at just one aspect of monetization, Affiliate Marketing.
What Is Affiliate Marketing
Affiliate Marketing is a marketing method whereby one business rewards another business for sending customers, visitors and/or sales.
Learning Ways To Better Measure Internet Marketing Success
Saturday, June 6th, 2009I realized that I never posted my slides from last week’s Dallas Inbound Marketing Summit. I’d only tweeted them to my Twitter followers. So, today, I am posting a longer version of those slides, called Internet Marketing by the Numbers, but I also want to tell you something about those slides.
They make my phone ring a lot, with so many companies struggling to measure their marketing in terms of sales, all because they sell offline. (more…)
Increasing Marketing Effectiveness Through Social Media Techniques
Monday, June 1st, 2009Having spent the last few days in Dallas I am ready to go home. Don’t get me wrong. Dallas is a nice town. The Inbound Marketing Summit put on by New Marketing Labs’ Chris Brogan was great. Here’s why I need to get out, though.
You see, I am a New York Giants fan. Although I only told one person on my entire trip of this fact, I suspect that Dallas Cowboys fans have some powerful social network that is at work behind the scenes. They know I am a Giants fan and they don’t like it. My plane can’t get off the ground fast enough. It’s not safe here for people like me. (more…)
The Basics Of Internet Marketing On A Daily Basis
Tuesday, April 7th, 2009I’ll be up front on this one. I am not a fan of the NBA anymore. I am, however, very quick to borrow their 24 second clock for an analogy. You see one thing that is rewarded in the pro game is getting an offensive rebound. When you get an offensive rebound you are awarded a “fresh 24″. The 24 second clock resets and you now have another chance at getting some points. (more…)
Reaching Your Full Revenue Potential
Thursday, March 26th, 2009It appears that lack of existing customer insight and the tools to leverage that insight is creating a revenue roadblock for many marketers.
Despite the critical need to leverage current customer knowledge, especially during this recessionary period, many marketers are throwing up their own obstacles to reaching solid, ready-and-waiting opportunities.
Instead of concentrating on and maximizing their existing customer potential, too many marketers are spending their limited resources on acquiring new customers, while allowing their existing customers to fall by the roadside. What a huge waste. (more…)