May 28, 2017

Instagram Enjoying Surge in Influencer Marketing

April 25, 2017 admin

With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A recent study by Mediakix found that Instagram alone is expected to be a $1.07 billion market this year and $2.38 billion in 2019. In the past […]

IBM Watson Marketing Insights Giving Enterprise Marketers Cognitive Power

April 19, 2017 admin

IBM has announced new cognitive capabilities for IBM Watson Marketing Insights, IBM’s cloud-based marketing and customer analytics platform that uses the Watson’s artificial intelligence computer system to better examine and predict customer behavior.. Audience insights is a cognitive feature that reveals key predictors in customer data based on their interactions […]

2017 Digital Ad Spends Will Favor Google and Facebook

March 22, 2017 admin

Advertisers’ spend on digital formats worldwide is predicted to increase 17.4 percent to $583.92 billion according to a recent forecast from eMarketer. That represents 38.3 percent of the world’s entire ad budgets. Almost half of that money will go to Google and Facebook. According to eMarketer, Google will likely make […]

IBM and Salesforce Team Up On Intelligence

March 6, 2017 admin

IBM and Salesforce announced a strategic partnership on Monday that brings insights from IBM’s Watson AI into Salesforce Intelligent Customer Success Platform. Integrating IBM Watson APIs will add a new level of AI to Salesforce’s Einstein to offer more insights for sales, service, marketing, commerce and more. Retailers, for example, […]

What the growth of inside sales means to B2B marketers

November 4, 2014 Ruth Stevens

I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Turns out, the statement was based on a recent study showing that inside sales […]

MTV: Facebook Fan Page Example in Detail

April 12, 2011 Ann Marie Taepke

I want my MTV… on Facebook!  Keeping the 26 Facebook Fan Examples in Detail party rolling, we continue with #6, the MTV fan page.  Over 18 million people like this page and it’s easy to see why.  The MTV Facebook page posts consistently, delivering real-time wall content including behind-the-scenes video, […]

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