Archive for the ‘Trends’ Category

The New Marketing Contract and Why Context is the Future of Marketing

Tuesday, August 11th, 2015

We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses. Your customers are more connected than ever before and they’re always on. The number of touchpoints between businesses and customers has exploded. Technology is everywhere and something new is always on the horizon. Wearables. Smart watches. The Internet of Things. Everything is changing. (more…)

What the growth of inside sales means to B2B marketers

Tuesday, November 4th, 2014

I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. It strikes me that this development bears enormous implications for B2B marketers.

MTV: Facebook Fan Page Example in Detail

Tuesday, April 12th, 2011

I want my MTV… on Facebook!  Keeping the 26 Facebook Fan Examples in Detail party rolling, we continue with #6, the MTV fan page.  Over 18 million people like this page and it’s easy to see why.  The MTV Facebook page posts consistently, delivering real-time wall content including behind-the-scenes video, sneak peeks and music news announcements. More importantly, they also serve up interactive games that act as extensions of their successful reality television shows, capturing fan attention beyond the television screen.


Are You Focusing Enough Energy on Your Most Profitable Marketing Tactics?

Tuesday, March 15th, 2011

Okay, let’s face it. As a busy entrepreneur it’s all too easy nowadays to run around like a chicken with your head cut off trying to do everything and anything that might grow your business.

Even if you follow the advice of marketing experts you can quickly find yourself with far more to do than there are hours in the day. And that’s even not counting everything else you need to do to run your business. This leads to lots of long days and late nights chained to your desk.


Internet Marketing Grinders Are Winners

Tuesday, March 1st, 2011

First of all, for you folks in New England that refer to a sub or a hoagy as a “grinder,” this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included).


Bridging Targeted Marketing To Online Data

Tuesday, February 15th, 2011

The first post in this series discussed two fundamental principles that underlie the process of Web analytics: the assumption of intentionality and an understanding of the “natural structure” of the Web site. The assumption of intentionality is simply the claim that visitor’s navigational behavior is indicative of interest. The claim about “natural structure” of the Web site is that the design and creative on the Web site alter, limit and channel visitor behavior and limit conclusions about intentionality. It is the inherent tension between these two principles that creates much of the complexity in Web analytics and is this tension that makes the brute-force application of statistical techniques like correlation unsuccessful.


Understanding The Difference Of Cost Among SEMs

Monday, January 17th, 2011

Why does the cost of search engine marketing (SEM) – which includes search engine optimization and/or pay-per-click advertising – drastically differ between agencies? This is a question that I hear at least once per month from potential clients who are thoroughly searching for the right SEM agency.

For individuals inside the industry this question typically comes with the obvious answer that SEM agencies cost different prices because they offer different qualities of SEM services. That being said, for individuals outside of the industry, services may seem very similar and thus the drastically different price tags just doesn’t make sense.


Marketing And Social Media Trends Worth Following

Monday, January 3rd, 2011

Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It’s going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new business models, possibilities for new technologies like mobile and tablets and continued growth and attention on social media.

I spent the last week reading many recaps from other blogs and media properties, as well as looking back on some of the most noteworthy developments over the course of 2010. I originally planned on creating a list of the top ten trends I’ll be watching for and sharing with clients, but as I compiled this list I found myself landing on 15 big trends instead. Below is an embedded presentation detailing the 15 trends, and they are highlighted in short form in this post as well.


Top Marketing Blogs of 2010

Tuesday, December 21st, 2010

I would like to share a wonderful source of marketing information with you: 

The AdAge Power 150

There are hundreds of thousands, (maybe millions) of sites that cover marketing.  Many are written by people who call themselves experts, yet who have little if any marketing expertise.  It’s simple and inexpensive to create a professional looking site and just as simple to attract thousands of social media followers, using software.  The end result is that for a very small investment, it’s easy to produce fake “social proof”, that someone is a leader in their field.  The AdAge Power 150 was developed, to help people find sources of marketing information they can trust.


Staying Focused On Your Marketing Goals

Tuesday, October 12th, 2010

Attention Deficit Hyperactivity Disorder (ADHD) is a real problem these days. At least that’s what the mental health organizations are claiming which, in some cases, simply makes people label things just to label them but that’s a discussion for another time and place.