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Here are several excerpts from an article by Kris Tufto, President and CEO of Marketing Bridge, Tips for Selecting the Right Enterprise Marketing Platform. Be sure to check out the complete source article for much more on this topic.
The urgency to meet the timely needs of a company’s sales reps, resellers, franchises, and others revenue producers is even more pronounced now in a down economy:
Here are several excerpts from an excellent post by David Baker, VP of eCRM Solutions at Razorfish, Where Is Marketing Automation Going?:
Today we have a wide variety of options to support email marketing and service functions for our companies. I typically categorize these email companies into four categories: small business, specialty applications, enterprise solutions and then marketing automation.
For anyone who’s joined and had success in the Internet Marketing world, there are likely a great number of things you have learned over the years that allow you to be successful today.
This list is compiled from my own experience with Internet marketing, it consists of the top 5 lessons I’ve learned in 3 areas of Internet Marketing that I believe are essential to success.
I realized that I never posted my slides from last week’s Dallas Inbound Marketing Summit. I’d only tweeted them to my Twitter followers. So, today, I am posting a longer version of those slides, called Internet Marketing by the Numbers, but I also want to tell you something about those slides.
They make my phone ring a lot, with so many companies struggling to measure their marketing in terms of sales, all because they sell offline. (more…)
I’ll be up front on this one. I am not a fan of the NBA anymore. I am, however, very quick to borrow their 24 second clock for an analogy. You see one thing that is rewarded in the pro game is getting an offensive rebound. When you get an offensive rebound you are awarded a “fresh 24″. The 24 second clock resets and you now have another chance at getting some points. (more…)
Clay Shirky’s latest essay, that encourages us to ‘think the unthinkable’, set me wondering about what the marketing industry could be like. The part of Shirky’s ‘unthinkable scenario’ that leapt out for me was the suggestion that, ‘people would resist being educated to act against their own desires’.
Shirky is, of course, saying that one effect of a networked world is that people have less faith in the lessons being handed out on Madison Avenue. Now it’s quite clear that media is still the dominant force in the brand and marketing business, which despite tough times, remains a trillion dollar global industry. (more…)