July 25, 2017

Building A Fluid And Agile Marketing Strategy

May 25, 2010 Jim Berkowitz

Here are several excerpts from a very insightful post by Rob Garner, Senior Strategy Director with iCrossing, Marketing in The Moment.  I encourage you to read the entire source post as well as his follow-up post, More On Marketing In The Moment.  Both of these posts are filled with very […]

Deciding Which Enterprise Marketing Platform To Adopt

December 22, 2009 Jim Berkowitz

Here are several excerpts from an article by Kris Tufto, President and CEO of Marketing Bridge, Tips for Selecting the Right Enterprise Marketing Platform. Be sure to check out the complete source article for much more on this topic. The urgency to meet the timely needs of a company’s sales […]

Enterprise Solutions For Automated Marketing

August 4, 2009 Jim Berkowitz

Here are several excerpts from an excellent post by David Baker, VP of eCRM Solutions at Razorfish, Where Is Marketing Automation Going?: Today we have a wide variety of options to support email marketing and service functions for our companies. I typically categorize these email companies into four categories: small […]

Learning Ways To Better Measure Internet Marketing Success

June 6, 2009 Mike Moran

I realized that I never posted my slides from last week’s Dallas Inbound Marketing Summit. I’d only tweeted them to my Twitter followers. So, today, I am posting a longer version of those slides, called Internet Marketing by the Numbers, but I also want to tell you something about those […]

1 2