Here are several excerpts from a very insightful post by Rob Garner, Senior Strategy Director with iCrossing, Marketing in The Moment. I encourage you to read the entire source post as well as his follow-up post, More On Marketing In The Moment. Both of these posts are filled with very thoughtful strategies and considerations for marketing to be “more in the moment, fluid and agile:”
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Archive for the ‘Software’ Category
Building A Fluid And Agile Marketing Strategy
Tuesday, May 25th, 2010Are Good Domains Still Important To Marketing?
Thursday, May 13th, 2010For as long as most marketers can remember, getting a good domain name was a prerequisite to anything you were going to do on the web. Without a good domain name, no one would be able to find your site, or recall your campaign to get them to visit your page. Domain names were worth paying thousands of dollars for, or even potentially changing the name of your business to something that you could actually get the domain name for. (more…)
Deciding Which Enterprise Marketing Platform To Adopt
Tuesday, December 22nd, 2009Here are several excerpts from an article by Kris Tufto, President and CEO of Marketing Bridge, Tips for Selecting the Right Enterprise Marketing Platform. Be sure to check out the complete source article for much more on this topic.
The urgency to meet the timely needs of a company’s sales reps, resellers, franchises, and others revenue producers is even more pronounced now in a down economy:
Enterprise Solutions For Automated Marketing
Tuesday, August 4th, 2009Here are several excerpts from an excellent post by David Baker, VP of eCRM Solutions at Razorfish, Where Is Marketing Automation Going?:
Today we have a wide variety of options to support email marketing and service functions for our companies. I typically categorize these email companies into four categories: small business, specialty applications, enterprise solutions and then marketing automation.
Learning The Essentials Of Internet Marketing To Build Success
Tuesday, June 30th, 2009For anyone who’s joined and had success in the Internet Marketing world, there are likely a great number of things you have learned over the years that allow you to be successful today.
This list is compiled from my own experience with Internet marketing, it consists of the top 5 lessons I’ve learned in 3 areas of Internet Marketing that I believe are essential to success.
Learning Ways To Better Measure Internet Marketing Success
Saturday, June 6th, 2009I realized that I never posted my slides from last week’s Dallas Inbound Marketing Summit. I’d only tweeted them to my Twitter followers. So, today, I am posting a longer version of those slides, called Internet Marketing by the Numbers, but I also want to tell you something about those slides.
They make my phone ring a lot, with so many companies struggling to measure their marketing in terms of sales, all because they sell offline. (more…)
The Basics Of Internet Marketing On A Daily Basis
Tuesday, April 7th, 2009I’ll be up front on this one. I am not a fan of the NBA anymore. I am, however, very quick to borrow their 24 second clock for an analogy. You see one thing that is rewarded in the pro game is getting an offensive rebound. When you get an offensive rebound you are awarded a “fresh 24″. The 24 second clock resets and you now have another chance at getting some points. (more…)
The Unthinkable Community Driven Marketing
Tuesday, March 24th, 2009Clay Shirky’s latest essay, that encourages us to ‘think the unthinkable’, set me wondering about what the marketing industry could be like. The part of Shirky’s ‘unthinkable scenario’ that leapt out for me was the suggestion that, ‘people would resist being educated to act against their own desires’.
Shirky is, of course, saying that one effect of a networked world is that people have less faith in the lessons being handed out on Madison Avenue. Now it’s quite clear that media is still the dominant force in the brand and marketing business, which despite tough times, remains a trillion dollar global industry. (more…)