May 31, 2016

Is Marketing Automation Right for Your Business?

January 4, 2016 Kristen Matelski

Marketing automation sounds nice, and any kind of automation can make life easier when used properly. However, as with most technologically fueled tasks, it may not always live up to the hype. Maintenance, oversight, and glitches may throw a marketing team off balance, creating more work in the long run. […]

Instagram Ads and What it Means for Brands

October 29, 2013 Vanessa Williams

A few weeks ago, Instagram announced that users would soon start seeing ads in their feeds. This announcement was met with some concern that the platform that’s known for organic content would be flooded with irrelevant, spam-like ads from brands. Instagram is hoping to keep the same natural look but […]

PubMatic Adds Shiny Ads to it’s Enterprise Marketplace

August 7, 2012 Geoff Simon

PubMatic, the Redwood City based company whose platform helps publishers automate the process of evaluating and selling their ad inventory, yesterday announced plans to integrate Shiny Ads automated self-service ad platform to their enterprise app marketplace, PubLink. The placement of Shiny Ads platform in PubLink will give top publishers a […]

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