If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. You would also have noticed that category had only two members, Aginity and NGData. I reviewed Agnity back in November 2013 and when I spoke with them more recently, found they were still doing pretty much the same thing and growing nicely. But, until today, I’ve never discussed NGData. (more…)
Archive for the ‘News’ Category
A few weeks ago, Instagram announced that users would soon start seeing ads in their feeds. This announcement was met with some concern that the platform that’s known for organic content would be flooded with irrelevant, spam-like ads from brands. Instagram is hoping to keep the same natural look but give brands a way to expand their reach and engage with potential customers. It is important for both users and marketers to understand what they can expect from Instagram ads, how they will be targeted and what it means for brands.
As I noted in a post last year, there is a universe of specialized marketing automation systems for companies that sell through channel partners. These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. Here are two more vendors with related offerings:
PubMatic, the Redwood City based company whose platform helps publishers automate the process of evaluating and selling their ad inventory, yesterday announced plans to integrate Shiny Ads automated self-service ad platform to their enterprise app marketplace, PubLink. The placement of Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution for making premium ad inventory available directly within the platform. Shiny Ads has previously had successful implementations with companies such as IGN Entertainment and the Canadian Broadcasting Corp (CBC).
In life we expect outgoing people to be better at tasks like networking or sales. We use terms like “extrovert” and “Type-A personality” to describe what many of us believe to be true about many of the people we work with … that seemingly natural parts of their personality make them ideal candidates to do certain types of jobs. Chances are as you have built your own small business, a part of any success you have had has come from your own natural abilities and skills. (more…)
One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting social architecture and the engineering that connects people to other people strategically, enthusiasm and support typically derail when examining the resources and the commitment required to rhythmically produce, distribute, and support content.
Indeed, we are programming the social web around our brand hub and as such, we’re required to capture attention and also hold it through the introduction of engaging dialogue, interaction, and the introduction of relevant information packaged and published as social objects.
I just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search results in Google. (For the uninitiated, “real-time search” is the ability of Google and other search engines to return content in the search results that might be mere minutes old, such as newly-minted blog entries, Facebook status updates, and tweets, rather than returning only the traditional Web pages and other content that might have been published far earlier than the search being performed.)