I just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search results in Google. (For the uninitiated, “real-time search” is the ability of Google and other search engines to return content in the search results that might be mere minutes old, such as newly-minted blog entries, Facebook status updates, and tweets, rather than returning only the traditional Web pages and other content that might have been published far earlier than the search being performed.)
Archive for the ‘News’ Category
Measuring The Impact Of Real-Time Search Results
Tuesday, March 9th, 2010Challenging Your Marketing Team To Succeed
Tuesday, February 23rd, 2010Recently, I wrote about the need to identify our Internet marketing personalities to help adapt to the fact that we’re always stuck trying something new in this business.
How Facebook And Twitter Are Shaping Enterprise Marketing
Tuesday, February 9th, 2010Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And, it also marks the beginning of our journey through the ten stages of social media integration.
You Need A Social Media Gameplan For Success
Tuesday, October 13th, 2009With blogs, forums, social networks having an open architecture to almost anyone being able to join them and start marketing right off the bat, does it mean that Joe Schmoe can be as effective as the most savvy social marketers out there? Maybe not.
Preparing For The 2009 MIMA Summit
Tuesday, September 29th, 2009In just under a week the annual Minnesota Interactive Marketing Association Summit will be held downtown Minneapolis at the Hilton. With keynotes from Seth Godin and Jackie Huba as well as a collection of local and national subject matter experts ranging from Greg Swan of Weber Shandwick to Scott Monty of Ford, it should be a veritable vortex of interactive velocity. I apologize, that alliteration was so bad.
Anyway, TopRank has been asked to participate in the “Migrate” themed event on the topic of search engine optimization and social media convergence.
Monetizing Your Site Through An Affiliate Marketing Model
Tuesday, August 18th, 2009Are you making enough money from your website?
There are a number of ways to monetize a site. Aaron covers the options in extensive detail in the “Monetization” members area , however today we’ll take a close look at just one aspect of monetization, Affiliate Marketing.
What Is Affiliate Marketing
Affiliate Marketing is a marketing method whereby one business rewards another business for sending customers, visitors and/or sales.
Enterprise Solutions For Automated Marketing
Tuesday, August 4th, 2009Here are several excerpts from an excellent post by David Baker, VP of eCRM Solutions at Razorfish, Where Is Marketing Automation Going?:
Today we have a wide variety of options to support email marketing and service functions for our companies. I typically categorize these email companies into four categories: small business, specialty applications, enterprise solutions and then marketing automation.
Applying Traditional Marketing To Online Arenas
Friday, July 17th, 2009Sometimes I think that traditional offline marketers look at the Internet like the title character of some monster movie–the Internet is the thing that ate marketing. It doesn’t have to be that way. Sure, things are changing for those of us that have worked in marketing for some time, but it doesn’t mean that everything you know is wrong. Internet marketing is still marketing, and what you know is still true. You just need to apply what you know to a different situation than before. Sometimes I wonder whether it is we experts that bring these fears about, starting with how we portray the changes that the Internet has brought to marketing.
YouTube Continues Search For Its Monetization Sweet Spot
Tuesday, May 12th, 2009In a story that has dragged on even longer than the Yahoo/Microsoft saga, YouTube continues to search for its monetization sweet spot. This January, they started a deal to run masthead ad units, which seventeen brands have utilized. Now they’re offering a synchronized homepage placement, and McDonald’s has signed up as the first advertiser.
Most of the brands already advertising with the masthead units are similar (or possibly competing) businesses: specifically entertainment brands EA, Apple, Lionsgate, Universal and Sony, many of which have deals with YouTube already (and more notes on the latest Universal/YouTube deal in a minute!). (more…)
How To Decide On Social Marketing Tactics And Measuring Success
Monday, April 27th, 2009The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.
This post provides specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marketing Labs and others. Advice includes justifying investment in social media, strategy, how to decide on tactics and measuring success. (more…)