July 25, 2017

Instagram Enjoying Surge in Influencer Marketing

April 25, 2017 admin

With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A recent study by Mediakix found that Instagram alone is expected to be a $1.07 billion market this year and $2.38 billion in 2019. In the past […]

IBM Watson Marketing Insights Giving Enterprise Marketers Cognitive Power

April 19, 2017 admin

IBM has announced new cognitive capabilities for IBM Watson Marketing Insights, IBM’s cloud-based marketing and customer analytics platform that uses the Watson’s artificial intelligence computer system to better examine and predict customer behavior.. Audience insights is a cognitive feature that reveals key predictors in customer data based on their interactions […]

Marketers May See Paid Premium Memberships from Twitter

March 28, 2017 admin

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]

2017 Digital Ad Spends Will Favor Google and Facebook

March 22, 2017 admin

Advertisers’ spend on digital formats worldwide is predicted to increase 17.4 percent to $583.92 billion according to a recent forecast from eMarketer. That represents 38.3 percent of the world’s entire ad budgets. Almost half of that money will go to Google and Facebook. According to eMarketer, Google will likely make […]

Lyft Sees Success Using Unique Brand Ads

March 14, 2017 admin

Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project. In a case study published today, Google shares some surprising findings from their analysis of thousands of YouTube videos running TrueView app install ads for […]

IBM and Salesforce Team Up On Intelligence

March 6, 2017 admin

IBM and Salesforce announced a strategic partnership on Monday that brings insights from IBM’s Watson AI into Salesforce Intelligent Customer Success Platform. Integrating IBM Watson APIs will add a new level of AI to Salesforce’s Einstein to offer more insights for sales, service, marketing, commerce and more. Retailers, for example, […]

Marketing the Crave on Instagram

January 26, 2017 EnterpriseMarketingNews

According to a post on the Instagram Business blog the number one driver of visits to restaurants is the act of craving. In advertising this simply means making people hungry for what your are selling. Restaurants love Instagram because of its visualness, its frequent use of video in posts and […]

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