March 30, 2017

Marketers May See Paid Premium Memberships from Twitter

March 28, 2017 admin

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]

Adobe Experience Cloud Aims to Re-Invent Digital Marketing

March 24, 2017 admin

With the inspirational mantra “Make Experience Your Business” and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketing cloud Adobe Experience Cloud at Adobe Summit 2017 this week. “At Adobe, we make digital memorable, and today at Adobe Summit, we planted the flag […]

eBay Enterprise Marketing Goes Pepperjam

April 11, 2016 Chris Crum

eBay Enterprise Marketing has rebranded to Pepperjam. If that sounds familiar, it very well should. As you may or may not recall, eBay bought Pepperjam and its parent GSI Commerce for $2.4 billion back in 2011. At the time, eBay said it intended to lead the next generation of commerce […]

Good Web Marketing Requires Good Listening

February 8, 2016 Stoney deGeyter

The role of a web marketer often entails telling the client what they believe needs to be done in order for the site to succeed online. But before an SEO campaign can even begin, there is a good amount of “listening” that needs to happen. Before starting any web marketing […]

Do you still need to measure brand awareness?

July 14, 2015 Mike Moran

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998. Now I spend all of my time on marketing technology, so I have experience only in digital marketing–not with any […]

1 2 3 9