September 27, 2016

eBay Enterprise Marketing Goes Pepperjam

April 11, 2016 Chris Crum

eBay Enterprise Marketing has rebranded to Pepperjam. If that sounds familiar, it very well should. As you may or may not recall, eBay bought Pepperjam and its parent GSI Commerce for $2.4 billion back in 2011. At the time, eBay said it intended to lead the next generation of commerce […]

Good Web Marketing Requires Good Listening

February 8, 2016 Stoney deGeyter

The role of a web marketer often entails telling the client what they believe needs to be done in order for the site to succeed online. But before an SEO campaign can even begin, there is a good amount of “listening” that needs to happen. Before starting any web marketing […]

Do you still need to measure brand awareness?

July 14, 2015 Mike Moran

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998. Now I spend all of my time on marketing technology, so I have experience only in digital marketing–not with any […]

Brand Individuals and Influencers – Both Are Equally Important

March 30, 2015 Lee Odden

From creating advocacy programs to the content co-creation we specialize in at our agency, working with influencers presents a number of challenges, especially when it comes to effectively identifying, qualifying and recruiting. In fact, according to a study by Augure, 61% of companies say finding “true” influencers is a top challenge.

More on Marketing to Things

January 13, 2015 David Raab

I’ve been working on that screenplay about marketing to things (see Do Self-Driving Cars Pick Their Own Gas Station?). It’s not going well – all the scenarios lead to self-aware computers taking over the world, which is both depressing and unoriginal. But I did come up with some interesting thoughts […]

1 2 3 9