The last three minutes of my MarTech Conference presentation are driving me crazy.
The preceding portions cover the current state of Customer Data Platforms. I have no trouble talking about that. But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. I have some fuzzy notions that this future martech will be radically different from today. But to cover it succinctly I must first think it through in detail. That has been considerably harder than I expected. Here’s what I have so far. (more…)