July 25, 2017

Five Key Digital Marketing Trends in 2017

May 23, 2017 admin

When it comes to digital marketing, content is still king. Content marketing comprised 20.3% of the digital marketing techniques implemented so far in 2017, although big data (crunching numbers to reveal buying patterns, for instance) is quickly gaining a foothold in online commerce. The point is, businesses that still do […]

Media Habits Of Marketers Could Be Affecting Ad Buys

May 1, 2017 admin

A recent survey by the Video Advertising Bureau (VAB) found that marketers and advertisers consume media much differently than the typical consumer. While this might not be a big surprise, there is a strong possibility that media buyers are relying too much to their own media habits in determining ad […]

SnapChat and Instagram in Artful Battle for Marketing Spends

April 14, 2017 admin

On the very day (April 13th) that Facebook’s Instagram Stories announced over 200 million daily users, shares of rival SnapChat dropped 1.2%. This is a notable dip in the continuing downward drag of SnapChat’s stock since the company’s historic IPO on March 1st. And the recent announcement of “Snap to […]

Periscope to Implement Pre-Roll Ads for Marketers

April 4, 2017 admin

On the heels of the scoop that Twitter is considering paid premium subscriptions comes news that Twitter will be expanding pre-roll ads to live video streaming app Periscope to help boost the company’s dwindling ad revenue. “As video viewership on Twitter continues to grow, video has become an increasingly important […]

Marketers May See Paid Premium Memberships from Twitter

March 28, 2017 admin

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]

Adobe Experience Cloud Aims to Re-Invent Digital Marketing

March 24, 2017 admin

With the inspirational mantra “Make Experience Your Business” and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketing cloud Adobe Experience Cloud at Adobe Summit 2017 this week. “At Adobe, we make digital memorable, and today at Adobe Summit, we planted the flag […]

Marketers Less Invested Into Snapchat

March 15, 2017 admin

On the heels of Snapchat’s historic tech IPO a few days ago, which was second only to Facebook, comes less promising news for the social and messaging app leader. A survey of 1,600 marketers published by RBC Capital Markets and Ad Age shows that return on ad dollars from Snapchat […]

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