March 30, 2017

Lyft Sees Success Using Unique Brand Ads

March 14, 2017 admin

Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project. In a case study published today, Google shares some surprising findings from their analysis of thousands of YouTube videos running TrueView app install ads for […]

Automated Marketing Campaigns: An Immodest Proposal

December 9, 2015 David Raab

I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. The goal was to approach the perfect campaign design of “do the right thing, wait, and do the right thing again”. […]

Brand Advocacy As A Marketing Strategy

October 6, 2015 Bill Conticchio

Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy. Many of us are witnessing a paradigm shift in the selling of products or services. As control of an online […]