|
Branding: Words And Meanings
I've been thinking about brands that are making a difference in our lives and society, and I used the term "worthwhile brand" to define them. However, I don't think that term sets the bar high enough; as one reader commented, there are plenty of brands that are "worth" my time and effort.
Date: 2006-12-22
The Integration Of Search & Display Marketing
Yahoo! and comScore released the results of a joint research project, entitled "Close the Loop: Understanding Search and Display Synergy," aimed at gauging the impact of search and display advertising campaigns when employed both independently and in concert with one another.
Date: 2006-12-06
How to Quickly Increase Conversions
Customized
landing pages from PluraPage can dramatically improve your marketing
campaigns, and responses are inserted into a secure database or
directly to your CRM account.
Date: 2006-12-05
Online PR And Social Media For 2007
PR professionals and agencies need to get trained. A recent report from Hitwise revealed that one in twenty web visits is now to the top social media websites. And these sites are not only driving traffic to Google and other search engines, they are sending visits directly downstream to sites like travel, banking and telecom
Date: 2006-12-01
WebTrends Essential Guide to Driving Marketing Performance
WebTrends produced this essential guide to help you get the most out of your web analytics.
Date: 2006-11-15
FTC Asked To Investigate Online Ads
A pair of advocacy groups have filed a complaint with the Federal Trade Commission over the various practices of online advertising companies, including Google, Yahoo, and Microsoft.
Date: 2006-11-03
When Marketing Online, Don't Forget The Rich
Time for stating the obvious: wealthier people are more likely to have computers, Internet access and credit cards with nice elastic limits.
Date: 2006-10-27
VON: Film, TV Incorporate The Net
That a labor union at a Coca-Cola bottling plant in Columbia was accusing the company of hiring paramilitary groups to torture and assassinate union leaders is just an interesting side note; the real story, as circulated by those in this ecommerce industry, is how Coke turned the tides on its accusers with targeted keyword public relations.
Date: 2006-10-13
Membership Marketing -- It's More Than Magazines
Membership marketing is not new. The American Medical Association was founded in 1847, while the Marine Corps Association was formed in 1913, to cite a few examples.
Date: 2006-09-28
VON: Film, TV Incorporate The Net
"Snakes on a Plane" became the latest film to capitalize on the power of the Internet to build buzz, and it won't be the last film to do so.
Date: 2006-09-13
Get Ready For Some Bud.TV
Of all the unlikely candidates to branch into online video, Anheuser-Busch would seem high on the list - but then again, there were the frogs…and the lizards…and Cedric the Entertainer. Beer fans, get ready for Bud.TV, a Web-channel from the King of Super Bowl ads.
Date: 2006-09-08
Trying To Be Cool
I've noticed an interesting pattern in marketing articles
lately: big brands trying to be cool.
Date: 2006-08-25
SES San Jose: Branding And Search
The Branding and Search session started out with Barbara Coll moderating and the
following cast of characters: Ron Belanger from Yahoo! Search Marketing, Jonathan
Mendez from OTTO Digital, Chris Copeland from Outrider Search Marketing, Mike
Margolin from Targeted Marketing, RPA and Jenny Howell American Honda Motor Co...
Date: 2006-08-08
Yahoo, ComScore Study Car Research
As a self-proclaimed "car guy," I do a fair amount of automotive research on the Web. A new study from Yahoo and comScore has shown that a lot of other people do the same. It remains somewhat unclear how many are "just looking," however, and how many are doing actual car shopping.
Date: 2006-07-28
IBM
Preps Entry-Level Business Search
While Big Blue already makes high-end enterprise search and content integration
software, it found a need to make entry-level versions of those products available
in the small to medium business markets.
Date: 2006-07-07
Whee
2.0: Yahoo's Local Search Vision
Paul Levine from Yahoo! was at Where 2.0 discussing what Yahoo!'s up to with local...
Date: 2006-06-15
PR Tools And Bag Of Tricks
Okay, a lot of times I get people asking me what are the super-secret tools in my blogging/PR bag of tricks...
Date: 2006-06-02
Building A Brand With Podcasts
Speakers at a morning session at the Syndicate Conference discussed ways to use one form of syndication, the podcast, to build and enhance a brand name...
Date: 2006-05-16
New GM Blog Launches
General Motors launched a new blog Wenesday, the FYI Blog. In an introductory post, GM's director of new media, Michael Wiley...
Date: 2006-04-21
PR: Most Bang For The Marketing Buck
Back in late December, I wrote a post for my blog about the disagreement between Katie Paine and John Wagner over the value of measuring communication.
Date: 2006-03-31
Training With The Perfect Integrated Marketing Machine
"Da Da Da. Da Da Da." Not to be confused with The Police song "De Do Do Do, De Da Da Da" from 1983's ZENYATTA MONDATTA album.
Date: 2006-03-17
Yahoo Ending Competitor Trademark Bids
As of March 1st, Yahoo Search Marketing will change its policy
regarding bids for trademarks by competitive advertisers.
Date: 2006-02-24
AIM Slogan Stoned For Blasphemy
It sure is getting easy to blaspheme these days. An AOL Instant Messenger (AIM) user lost his religion about the company's new slogan, an apparent scrambling of the letters AIM into ‘I AM." The user calls the slogan "blasphemy" and a "vulgar sin of offence."
Date: 2006-02-03
Who Took My Kodachrome Away
Okay, it's post-CES and a lot has happened there that I plan on blogging about - the PR of CES, and how the show went.
Date: 2006-01-13
|
