|
|
Web Marketing Is Still Marketing
Yesterday, I enjoyed a return engagement at the Online Marketing Update at the University of Virginia's Darden School for Business in Charlottesville. (You can download my slides that describe how Web marketing is still marketing.).
Date: 2008-04-29
Are You Going Where Your Prospects Are?
I've been listening to an increasing number of audio podcasts and video posts in the last 12 months, branching beyond the books, magazines and printed PDFs (and occasional PDF I read on my screen) and a thought came to mind: If you are a marketer are not going to where your leads/prospects/customers are coming from or going to, you could be putting yourself out of their traffic loop, and ultimately the monetization loop.
Date: 2008-04-07
Use Email Marketing To Increase Your Income
During the recent Affiliate Summit West, I met Justin Premick who's Education Marketing Manager at email marketing solutions company Aweber. I think I'm doing more than 90% of the affiliates out there when it comes to incorporating email marketing as part of my SEO-based marketing campaigns...
Date: 2008-03-14
Public Relations And SEO
During the PRSA International Conference I had the opportunity to talk with Eric Schwartzman about the interplay of search engine optimization and online public relations. There's plenty of sage advice for PR professionals interested in leveraging SEO tactics for public and media relations in the interview (Eric interviews Lee), so if you have 25 minutes be sure to click the link above and listen.
Date: 2008-02-15
Don't Annoy Customers With Your Testing
Regular readers know that "do it wrong quickly" is my way of telling marketers to test, test, and test again. Most of the risks associated with mistakes in off-line media are not present on the Web, so we should not fear "letting fly" with ideas that can be quickly corrected and reshaped. But there are exceptions, and I wanted you share one with you.
Date: 2008-01-18
|
|
