[2005-10-31] The Secret Sauce for Any Corporate Blog
The question comes up at every event or pitch - "how will our blog get noticed among the throngs of millions?" Good question.
[2005-10-29] Steve Forbes Defends Blogging In Podcast
An interesting follow-up to the Forbes shallow journalism story (my unrepentant description) yesterday which described how the magazine portrayed blogs and bloggers as the source of all evil.
[2005-10-27] Time of the Essence for Online Advertisers
Online advertising is entering a fourth phase of innovation. Each of the previous waves of online marketing innovation has directly influenced or informed the development of successive waves.
[2005-10-26] Mind The Conversation Gap
Over the past several months I have travelled around the country, meeting with senior marketers at some of the biggest global companies on the planet.
[2005-10-25] Stanford Embraced Podcasting
Stanford University has embraced podcasting in a big way. The University where Google's founders hammered out their code has loaded more than 400 audio files into a special portal in the iTunes Music Store, accessible through a page on the University's own website.
[2005-10-23] The Here and Now of Participatory Communication
On Thursday, I travelled to Brussels, Belgium, to participate in the 50th anniversary conference of FEIEA, the federation of European business communicators' associations.
[2005-10-19] What Defines a Blog?
CBS joins the fake/character blog fray for one of its sitcoms, How I Met Your Mother. "Barney's Blog" is named after a character played by Neil Patrick Harris.
[2005-10-14] 2006: The Year of Vidcasting and Advercasting
If 2005 was the year consumer generated audio (e.g. podcasting) took off, yesterday's launch...
[2005-10-05] Corporate Blogging: Killer App or Corporate Killer?
We all know how popular blogs have become, especially in the past few years. Millions of blogs are being created and read every day. As such, many companies see the potential and are jumping on the bandwagon. Unfortunately, an ill-conceived corporate blog strategy can generate lawsuits, angry customers or employees and a bad brand experience.
|
|
