[2005-05-31] RSS Works: Hard Metrics to Prove It
Marketers are constantly asking if RSS marketing works and if this can be proved.
[2005-05-27] How To Measure Search Engine Marketing ROI
According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.
[2005-05-23] Nation Branding and Place Marketing
I. The Marketing Plan
In the decades since World War II, economics prowess replaced military power as the crucial geopolitical determinant. The resilience of a country is measured by its inflows of foreign investment and by the balance of its current account - not by the number of its tanks and brigades.
[2005-05-19] Why Bother with SEO?
So you want people to find your website? First page placement can be as simple as investing a few dollars into paid search advertising. Within minutes your advertisement can be listed at the top of the pack among other PPC listings. When it is this easy to push your site to the top why would anyone bother with traditional SEO?
[2005-05-11] GM Blog Continues To Push The Envelope
There's a new blogger on the GM FastLane Blog, with a new approach - talking to women.
[2005-05-10] Insights Into Blogs, Wikis, RSS and Podcasts
If you're an IABC member, the May edition of CW Bulletin is a must-read for getting some excellent insight into all the primary new communication technologies ...
[2005-05-08] P&G's Blogging Secret
PR Machine noted recently that P&G is now marketing via blogs. According to AdRants, it's via a ...
[2005-05-07] A Character Blog Comes a Little Closer
The fact that I don't object to the concept of a character blog doesn't mean I've seen one yet that doesn't suck.
[2005-05-06] HP Execs Launch Blogs and Podcasts
Interex reports that Nora Denzel, HP's senior vice president and general manager of HP's Adaptive Enterprise and Software Global Business Unit ...
[2005-05-05] Blogging Advice For Target
When you see a company from the outside you often don't realize that what you are seeing is the work of people and that those people's attitudes, perceptions, beliefs, philosophies, lifestyles, behaviors, theories, ideas, are reflected in what you interact with.
[2005-05-02] Corporate Fan Blogs
That's a nice, and immediately understandable, phrase: Corporate Fan Blogs. Halley Suitt writes about them in Worthwhile ...
[2005-05-02] Microsoft's Team 99 May Not Be a Winner?
Did I say that this is the only effort Microsoft is making to engage with customers about Longhorn? No.
[2005-05-01] Joe Wilcox Talks About Longhorn Marketing
Like I said, I'm gonna stay quiet on Longhorn until Beta 1 is in your hands. "But I see the worst mistakes being messaging and marketing, rather than dramatically falling behind in innovation." ...
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