[2005-03-29] Study Identifies "Tech-Fluentials"
Burson Marsteller, the PR agency that initially identified "e-fluentials," has release a study focusing on a new e-fluential subcategory, tech-fluentials.
[2005-03-22] New GM Podcast Hits the Right Spot
GM posted a new podcast to the GM FastLane Blog yesterday - and hits the right spot with content, production and presentation that validates the concept of this rapidly-emerging medium as a business communication tool.
[2005-03-21] Will GM Blogs Respond to Bad News?
Will GM's blogs be tested by recent news of job cuts at the automaker? According to the Wall Street Journal, GM "plans to cut its North American white-collar work force.
[2005-03-20] What Bloggers Can Learn from Speakers
Blogging is not something completely new. It is just a new tool, as I have pointed out several times.
[2005-03-15] Interview With PR Legend Howard Rubenstein
Jeremy Pepper interviews Howard Rubenstein, the legend who founded Rubenstein Associates, Inc.
[2005-03-15] Get Used To Transparency, IABC
In yesterday's edition of The Hobson & Holtz Report, our bi-weekly podcast show, Shel and I talked a little about IABC.
[2005-03-10] Lunchtime Blogging Presentation by Charlene Li
Forrester analyst and blogger Charlene Li spoke to a packed room of marketing, PR, and other interested folks today at Yahoo.
[2005-03-10] Cisco Breaks New Ground With Government Affairs Blog
Networking company Cisco Systems launched their first public blog last month. It's a very interesting blog as it's not the type of blog that would immediately spring to mind.
[2005-03-07] MSN Search Team Taking Flak over SES Party
The MSN Search Team are taking a bit of a kickin' in the comments on their blog entry about their SES NYC party.
[2005-03-05] IBM Has 2,800 Internal Blogs
Like many companies, especially in the tech industry, IBM is no stranger to public blogs with more than 20 employees listed at the developer blogs' portal.
[2005-03-03] Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors. In other words, you need to make your business special in the eyes of your customers and/or prospects.
[2005-03-02] CEOs Who Jump Into Conversations
David Berlind is smack-down impressed by a CEO who jumped on to his blog to get into a dialogue challenging her software...
[2005-03-02] Weird? Baskin Robbins Celebrates Yahoo!'s 10th Birthday...
Yahoo!'s 10th birthday is today. To celebrate, they're giving away... a scoop of ice cream, courtesy of Baskin Robbins.
[2005-03-01] Microsoft Brings In Outside Marketing Expert For Longhorn
The Financial Times reports today that Microsoft has hired Michael Sievert, a marketing expert who was most recently chief marketing officer of AT&T Wireless, to be in charge of bringing Longhorn to market.
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