[2005-02-25] Attack-Mode PR
For shame ... Via Profnet yesterday, I received this query... 10. PUBLIC RELATIONS: PR-Themed Reality Show ...
[2005-02-23] Ignore The Blogs At Your Client's Peril...
That's my new favorite motto, something that I thought of during my presentation at the NewComm Forum.
[2005-02-21] Lead Generation Modality Map For Complex Sales
I asked InTouch client, Cheryl Hatlevig of Adesso Systems, to share her philosophy on doing lead generation for the complex sale.
[2005-02-21] GM Talks Blogs, Podcasting and RSS
Editors Note: Neville Hobson and Shel Holtz conducted an interview with General Motors' Michael Wiley and kindly transcribed the contents for us. The basis for the interview was to discuss the future impact of blogs, RSS feeds, and podcasting (the medium used for the interview).
[2005-02-18] Lexus Talks to a Blog to Squash Virus Rumors
ZDNet reports that car maker Lexus denied that the Cabir wireless worm poses a risk to the Bluetooth-capable navigation systems featured in some of its vehicles ...
[2005-02-16] Yet More Signs For Podcasting Growth
BBC News: One in 10 adult Americans - equivalent to 22 million people - owns an MP3 player, according to the Pew Internet and American Life Project.
[2005-02-16] United Nations Foundation Starts a Blog
The United Nations Foundation started a blog last week: UN Dispatch is a blog intended to promote thoughtful discussion about the UN, and to provide an outlet for important news and views on the UN.
[2005-02-11] GM Experiments With Podcasting
Not only is General Motors still at the leading edge with executive blogging by a Fortune 100 company, with their GM Fastlane Blog, but they're also out in front in trying out other new communication channels.
[2005-02-11] PR Becomes More Valuable With Blogging
The Economist.com asks: Does Robert Scoble, a celebrity blogger on Microsoft's payroll, herald the death of traditional public relations ...
[2005-02-09] Fear Leads Companies to Attack Gripe Sites
The Cincinnati Enquirer reports that companies are increasingly engaging in legal dogfights with consumer gripe sites.
[2005-02-09] Star Wars Reunion Photo Shoot
With Star Wars Episode III - Revenge of The Sith just months away (opening in most countries on 19 May, to be exact), the February edition ...
[2005-02-09] PR Blogger Jeremy Pepper Comments On Micro Persuasion Plan
Well known Arizona PR blogger Jeremy Pepper had some interesting musings on Steve Rubel's announcement today.
[2005-02-08] Bloggers Send a Warning to Corporate America
The Financial Times this morning has a story that underscores the need to listen, engage and embrace bloggers as a force to be reckoned with.
[2005-02-08] Firefox NYT Ad Poster Delays
As one of the contributors to the ground-breaking Firefox double-page ad in the New York Times in December, I ordered the poster version ...
[2005-02-08] Press Clip Quotes from Sun CTO's New Blog
Jim Griziano notes that Greg Papadopoulos, Sun's CTO, is now blogging. Already eWeek is picking up quotes directly off Greg's blog.
[2005-02-04] Openness, Not Secrecy, is the New Face of PR
Today's quote of the day from Chris Shipley's essay on how openness, not secrecy, is the new face of public relations...
[2005-02-04] What Is Open Source Marketing?
The love affair between big brands and mass media is over. But where do marketeers go next?
[2005-02-03] Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's marketing mix.
[2005-02-02] The Numbers Game In Marketing Is Middle Management Work
Every PR practitioner struggles with questions about ROI. When we're talking about blogging that same question is present - and I think it should be.
[2005-02-02] Reporter Asks Bloggers for Story Assistance
Again here's more evidence that reporters and bloggers are collaborating on stories. Rick Broida posted a request ...
[2005-02-02] New Communications Forum - Photos
I've just uploaded 39 photos I took at the New Communications Forum 2005 conference last week in Napa, California ...
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