July 25, 2017

Five Key Digital Marketing Trends in 2017

May 23, 2017 admin

When it comes to digital marketing, content is still king. Content marketing comprised 20.3% of the digital marketing techniques implemented so far in 2017, although big data (crunching numbers to reveal buying patterns, for instance) is quickly gaining a foothold in online commerce. The point is, businesses that still do […]

Media Habits Of Marketers Could Be Affecting Ad Buys

May 1, 2017 admin

A recent survey by the Video Advertising Bureau (VAB) found that marketers and advertisers consume media much differently than the typical consumer. While this might not be a big surprise, there is a strong possibility that media buyers are relying too much to their own media habits in determining ad […]