May 28, 2017

Instagram Enjoying Surge in Influencer Marketing

April 25, 2017 admin

With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A recent study by Mediakix found that Instagram alone is expected to be a $1.07 billion market this year and $2.38 billion in 2019. In the past […]

IBM Watson Marketing Insights Giving Enterprise Marketers Cognitive Power

April 19, 2017 admin

IBM has announced new cognitive capabilities for IBM Watson Marketing Insights, IBM’s cloud-based marketing and customer analytics platform that uses the Watson’s artificial intelligence computer system to better examine and predict customer behavior.. Audience insights is a cognitive feature that reveals key predictors in customer data based on their interactions […]

SnapChat and Instagram in Artful Battle for Marketing Spends

April 14, 2017 admin

On the very day (April 13th) that Facebook’s Instagram Stories announced over 200 million daily users, shares of rival SnapChat dropped 1.2%. This is a notable dip in the continuing downward drag of SnapChat’s stock since the company’s historic IPO on March 1st. And the recent announcement of “Snap to […]

Periscope to Implement Pre-Roll Ads for Marketers

April 4, 2017 admin

On the heels of the scoop that Twitter is considering paid premium subscriptions comes news that Twitter will be expanding pre-roll ads to live video streaming app Periscope to help boost the company’s dwindling ad revenue. “As video viewership on Twitter continues to grow, video has become an increasingly important […]