May 28, 2017

Marketers May See Paid Premium Memberships from Twitter

March 28, 2017 admin

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]

Adobe Experience Cloud Aims to Re-Invent Digital Marketing

March 24, 2017 admin

With the inspirational mantra “Make Experience Your Business” and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketing cloud Adobe Experience Cloud at Adobe Summit 2017 this week. “At Adobe, we make digital memorable, and today at Adobe Summit, we planted the flag […]

2017 Digital Ad Spends Will Favor Google and Facebook

March 22, 2017 admin

Advertisers’ spend on digital formats worldwide is predicted to increase 17.4 percent to $583.92 billion according to a recent forecast from eMarketer. That represents 38.3 percent of the world’s entire ad budgets. Almost half of that money will go to Google and Facebook. According to eMarketer, Google will likely make […]

Marketers Less Invested Into Snapchat

March 15, 2017 admin

On the heels of Snapchat’s historic tech IPO a few days ago, which was second only to Facebook, comes less promising news for the social and messaging app leader. A survey of 1,600 marketers published by RBC Capital Markets and Ad Age shows that return on ad dollars from Snapchat […]

Lyft Sees Success Using Unique Brand Ads

March 14, 2017 admin

Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project. In a case study published today, Google shares some surprising findings from their analysis of thousands of YouTube videos running TrueView app install ads for […]

IBM and Salesforce Team Up On Intelligence

March 6, 2017 admin

IBM and Salesforce announced a strategic partnership on Monday that brings insights from IBM’s Watson AI into Salesforce Intelligent Customer Success Platform. Integrating IBM Watson APIs will add a new level of AI to Salesforce’s Einstein to offer more insights for sales, service, marketing, commerce and more. Retailers, for example, […]