Archive for February, 2012

Measuring The ROI Of Marketing

Tuesday, February 28th, 2012

How do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI? These are pretty common questions in the world of social media marketing. (more…)

Starburst: Facebook Fan Page Example

Monday, February 13th, 2012

The next stop in our Facebook Fan Page Example series is Starburst. This brand has built a sizable following of about 10.4 million fans but has it taken full advantage of this opportunity to engage them? Let’s take a closer look to find out. (more…)