How do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI? These are pretty common questions in the world of social media marketing. (more…)

The next stop in our Facebook Fan Page Example series is Starburst. This brand has built a sizable following of about 10.4 million fans but has it taken full advantage of this opportunity to engage them? Let’s take a closer look to find out. (more…)