July 26, 2016

Measuring The ROI Of Marketing

February 28, 2012 Lee Odden

How do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI? These are pretty common questions in the world of social media marketing.

Starburst: Facebook Fan Page Example

February 13, 2012 Caroline Monday

The next stop in our Facebook Fan Page Example series is Starburst. This brand has built a sizable following of about 10.4 million fans but has it taken full advantage of this opportunity to engage them? Let’s take a closer look to find out.