It is time! Brands are waiting with bated breath at the starting line, and the minute Google+ will wave the flag, they will run full speed ahead to establish themselves on the social platform. Google+ will soon unveil its business platform, but marketers are already experimenting with the same!
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Back in the early 1960’s the American Marketing Association coined the term the “Four ‘P’s” as a way to describe the essential elements of the marketing mix. Since that time every first year marketing student has been taught to think in terms of product, price, place and promotion as they analyze case studies of companies real and imagined. (more…)