Archive for August, 2011

How Often Brands Post To Facebook And The Impressions They Generate

Monday, August 29th, 2011

I had the good fortune of giving a presentation in London this week in which I shared a lot of data on how the Top 50 Branded Facebook Fan Pages (which I’ve now been tracking for over 18 months) perform against one another. As I fly home, one fact keeps coming back to me: how often the best brands post to their Facebook fan pages and the impact it has on the impressions they generate.
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QR Codes: Marketing Hero or Zero?

Monday, August 15th, 2011

ComScore’s latest piece of share  focuses on QR Codes, serving up the headline: “14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011.”

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The Power Of Persuasion Marketing

Tuesday, August 2nd, 2011

SES San Francisco is coming up fast and when I discovered that Susan Bratton was giving the opening keynote presentation and on a topic that I have been interested in for years, I wanted to make sure we did a pre-conference interview. For backstory, I met Susan the first time at an ad:tech conference in Chicago while she was the conference chair. That was the same conference where I first met Frank Gruber and David Berkowitz so it was a great networking experience. Since then Susan and I have crossed paths a number of times at events like SXSW and online.

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