Archive for August, 2011

How Often Brands Post To Facebook And The Impressions They Generate

Monday, August 29th, 2011

I had the good fortune of giving a presentation in London this week in which I shared a lot of data on how the Top 50 Branded Facebook Fan Pages (which I’ve now been tracking for over 18 months) perform against one another. As I fly home, one fact keeps coming back to me: how often the best brands post to their Facebook fan pages and the impact it has on the impressions they generate.

QR Codes: Marketing Hero or Zero?

Monday, August 15th, 2011

ComScore’s latest piece of share  focuses on QR Codes, serving up the headline: “14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011.”


The Power Of Persuasion Marketing

Tuesday, August 2nd, 2011

SES San Francisco is coming up fast and when I discovered that Susan Bratton was giving the opening keynote presentation and on a topic that I have been interested in for years, I wanted to make sure we did a pre-conference interview. For backstory, I met Susan the first time at an ad:tech conference in Chicago while she was the conference chair. That was the same conference where I first met Frank Gruber and David Berkowitz so it was a great networking experience. Since then Susan and I have crossed paths a number of times at events like SXSW and online.