A practical business guide to developing a Digital Marketing Strategy

So What is Digital Marketing?
Businesses face many challenges when it comes to marketing on the internet. From the dynamic rate of change on the web to the multitude of different suppliers offering various online marketing services, tools, and platforms, and the sheer volume of information online available on the subject all mean it’s becoming very difficult for businesses to make informed decisions about how to market their business on the internet.

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Inspired by the recent “29 Content Marketing Tactics to Attract, Engage and Persuade Customers” post, I’ll be starting a new weekly series of practical tips on tactics that marketers can use to complement their content-focused online marketing efforts.

The idea of content marketing seems to vary with different people, so to start, my definition of content marketing is: “Aligning business and consumer information needs with content.” We’ll see if that holds as I go through the next 6 months or so of posts.
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