Archive for April, 2011

Explaining Social Media In The B2B Space

Friday, April 22nd, 2011

It’s a persistent question: Is social media and networking appropriate for B2B marketing?  There are many ways to answer that question and one of the most engaging is through statistics and information presented as an infographic. My team knows I’m a big fan of using visual assets to persuade and I’ve been a fan of information graphics since XPLANE’s amazing work started appearing in popular business magazines years ago.

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MTV: Facebook Fan Page Example in Detail

Tuesday, April 12th, 2011

I want my MTV… on Facebook!  Keeping the 26 Facebook Fan Examples in Detail party rolling, we continue with #6, the MTV fan page.  Over 18 million people like this page and it’s easy to see why.  The MTV Facebook page posts consistently, delivering real-time wall content including behind-the-scenes video, sneak peeks and music news announcements. More importantly, they also serve up interactive games that act as extensions of their successful reality television shows, capturing fan attention beyond the television screen.

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