Archive for August, 2010

Writing Strong PayPerClick Text Ads

Tuesday, August 31st, 2010

Creating high converting text ads for search engine marketing is no easy task, but there are certain key factors that can help you create ads that both grab the attention of the searcher and lead them along through the conversion process.

Below is a breakdown of the sections of a text ad and certain items that should be contained within each section.

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Marketing Your Site Pages To Get Users To Take Action

Tuesday, August 17th, 2010

Just finished listening to a webinar on optimizing landing pages put on by Flint McGlaughlin of MarketingExperiments. There was some great information in it–some I heard/knew, and some was new to me. Whether you’re looking to increase the leads your web site is generating or to sell more online, there was some sound advice when it comes to landing pages.

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Adding Strong Marketing Success Through Helpfulness

Tuesday, August 3rd, 2010

We’ve talked in the past about helping vs. selling, and that the former approach takes you a lot further in the realm of social media and word of mouth marketing.

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.”

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