For decades, we’ve hired sales reps to be hunters instead of farmers. We’ve even coveted our neighbors’ (competitors) hunters. Perhaps this recession, along with more effective gate-keepers, (receptionist and voice mail), and the “Walmartization” of buyers, shows us that hunting has become too tough and expensive.
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Archive for June, 2010
Making Your Site A Lead Generation Engine
Thursday, June 24th, 2010Adding Social Media Marketing Power To Your Enterprise
Tuesday, June 8th, 2010In life we expect outgoing people to be better at tasks like networking or sales. We use terms like “extrovert” and “Type-A personality” to describe what many of us believe to be true about many of the people we work with … that seemingly natural parts of their personality make them ideal candidates to do certain types of jobs. Chances are as you have built your own small business, a part of any success you have had has come from your own natural abilities and skills. (more…)