Here are several excerpts from a very insightful post by Rob Garner, Senior Strategy Director with iCrossing, Marketing in The Moment. I encourage you to read the entire source post as well as his follow-up post, More On Marketing In The Moment. Both of these posts are filled with very thoughtful strategies and considerations for marketing to be “more in the moment, fluid and agile:”
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Archive for May, 2010
Building A Fluid And Agile Marketing Strategy
Tuesday, May 25th, 2010Are Good Domains Still Important To Marketing?
Thursday, May 13th, 2010For as long as most marketers can remember, getting a good domain name was a prerequisite to anything you were going to do on the web. Without a good domain name, no one would be able to find your site, or recall your campaign to get them to visit your page. Domain names were worth paying thousands of dollars for, or even potentially changing the name of your business to something that you could actually get the domain name for. (more…)