It appears that lack of existing customer insight and the tools to leverage that insight is creating a revenue roadblock for many marketers.
Despite the critical need to leverage current customer knowledge, especially during this recessionary period, many marketers are throwing up their own obstacles to reaching solid, ready-and-waiting opportunities.
Instead of concentrating on and maximizing their existing customer potential, too many marketers are spending their limited resources on acquiring new customers, while allowing their existing customers to fall by the roadside. What a huge waste. (more…)