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Here are several excerpts from an article by Jennifer Moline, Landing Pages Made Simple And Profitable:
Landing pages are ideal for marketing strategies in order to find out which campaigns are being read and encouraging potential customers to click on links for more information. You can find out what about your marketing made someone act.
As you get started or improve your landing pages, here are 10 best practices to keep in mind from Sitewire Marketplace Solutions: (more…)
Internet marketing and the SMB can be a powerful match. The Internet and its many channels (search, blogs, social media and more) can create opportunity that was not possible for many businesses just a few short years ago. Internet savvy marketers and business owners see the potential to bring leads to their business that would have never been fathomed in the old world of call lists and caffeine.
While this brave new world is made available to any business that has the initiative and patience to make it work for them there is one rather old school principle that has become more important than ever: selling. (more…)
Search marketing has been known as recession resistant because so many companies shift or increase internet marketing budgets there in good times and in bad. When other marketing and advertising channels don’t hold up to ROI scruitiny, tactics like SEO hold up rather well. Sage advice on how to execute on this insight can be found at “Recession Proof Search Engine Optimization Tips“. (more…)