• Dove's Campaign for Real Beauty addresses self-esteem and our society's distortion of beauty. It's a great example of a mindful marketing program that benefits everyone.

• Starbucks' concept of social responsibility is embedded deep into its brand, including conservation, community volunteerism, commitment to coffee producers, the Starbucks Foundation (youth literacy), Ethos water, socially responsible investing, and more.

• Squidoo enables lensmasters to send their revenues directly to a charity of their choice (Squidoo will add your favorite charity if it's not currently in their system.) Over half of Squidoo's lensmasters participate in this program, and Squidoo itself donates 5% of net revenue to the charity pool.

• Intel's World Ahead program is committing a $1 billion investment to extend broadband PC access to the world's next billion users while training 10 million more teachers on the use of technology in education.

• Whole Foods helped establish national organic standards, supports the Marine Stewardship Council to ensure sustainable seafood, established the Animal Compassion Foundation, and helped organic farms in North America grow.

• From its earliest days, Patagonia has been committed to environmental activism. Their mission statement is to build the best product, do no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. They have an impressive list of actions that their mission has inspired.