|
| Recent
Articles |
Social Media Burying Marketers
Now that Chevy has demonstrated how an advertising campaign can work with some online tools and lots of user participation, the era of the high-priced ad agency account could be viewing a blood-red sunset.
Enterprise RSS Feeds
The Gilbane Content Management Conference - Although content management systems are based on XML technology, not many offer RSS feeds.
New GM Blog Launches
General Motors launched a new blog Wenesday, the FYI Blog. In an introductory post, GM's director of new media, Michael Wiley...
P&G Expands Word of Mouth Efforts
Using Tremor's hard-earned insights on word of mouth (WOM) marketing to teens, P&G is asking Mom to spread the word through its new WOM venture, Vocalpoint.
Microsoft Most Powerful Global Brand
Brand consultancy Millward Brown Optimor named Microsoft the most powerful global brand.
Castrol Gets Down with Podcasting
Call me silly, but I like this idea. Castrol Syntec has a podcast series on racing, music, and a little bit of motor oil. It's hosted by Funkmaster Flex.
Another Company Goes Blog Only
Bob Cagill sees a trend. First, Union Square Ventures
shed its Web site entirely in favor of going all blog...
Get Down with the People
Today I participated in a meeting with a group of senior
marketers from one of the largest global companies...
Quote of the Week: Ev on MSN Branding
This made me laugh out loud... and then cry...
|
|
06.15.06
Where 2.0: Yahoo's Local Search Vision
 By
Glenn Letham
Paul Levine from Yahoo! was at Where 2.0 discussing what Yahoo!'s up to with local.
Participation is key and it's what's guiding their strategy. Enabling users to find use share and expand. They want to tap into the vast amount of content that's already out there… or, things that are in people's minds. Imagine, only 30% of the commercial operations in the US have a web presence… enter an opportunity (hint).
Yahoo!'s vision for local - enrich people's lives by enabling them to find, use, share, and expand all human knowledge.
-a platform for user generated content - allow usres/consumers to add to and create content. Yahoo! Has built the container enabling users to contribute.
-Provisioning for ratings and previews
-Eg. Yahoo! Answers - tool being built by users
-Yahoo! Video - upload, tag videos
-Moving forward we'll see more integration of flickr and maps
-Much energy and innovation with maps is focused on trip planning and helping peple get information about going from point A to point B
-Of interest from the labs… geo-referencing content.
-See zonetag.research.yahoo.com
Where's the business around this? The 25 million US businesses that aren't online is a vast, untouched market. (eg. Local fetured listings)
Recall, free APIs - flash and AJAX flavors. Divinci Code and Baskin Robins have recently held commercial promotions built on Yahoo! Maps
API pros
* Global coverage
* Support for open standards (geoRSS)
* Complimentary content APIs - flickr, traffic, events, local search
* No commercial restriction!!
A reminder, see the new blog at http://www.ysearchblog.com
About the Author:
Anything Geospatial: Tracking developments affecting GIS, geospatial technologies, location-based services, mapping, google earth and google maps. Published by the creator and editor of GISuser.com & LBSzone.com
|
|
