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|
11.10.05
News Search Is Influencing Internet Marketing
 By
Sally Falkow
The search landscape is changing so fast that half of what we knew a year ago
about...
...search
engine optimization and marketing is now obsolete, reports Greg Jarboe in
his SEO-PR Newsblog. Jarboe is a regular presenter at the Search Engine Strategies
(SES) conference and web search versus vertical search (in search areas like news)
was one of the new search trends featured at the San Jose SES.
The growth of the news search has only come about in the last few years. According
to Nielsen/Net ratings, in June 2004 CNN.com was still the #1 online news source
with Yahoo not too far behind. By January 2005 Yahoo rose to #1 with 23 million
readers a month and by June 2005 they were pulling out in front with 29 million
readers a month, dominating the online news ratings.
News search is playing a bigger and bigger role in online marketing. Google has
a news search section, as does AOL, MSN and Alta Vista. Sites like Topix are drawing
viewers looking for great local news. Recent studies show that 77 percent of Internet
users get their news online and it's the number one choice for news in the 18
- 54 year old age group. People go online and search the news engines by topic
and keyword. The LA
Times reported on the trend, saying that veteran journalists are looking to
the PR field for work, now that so many readers are reading their news online.
When there is a relevant and timely article in Google News, Google will serve
you up that news item in the Google "One-Box" above the #1 position when you do
a web search on a keyword or phrase. Yahoo News now indexes blog posts in response
to the clear trend that early adopters look to blogs for news. Getting your message
out in the news search has emerged as an essential part of your search
engine optimization and marketing
strategy.
Optimizing
press releases and news articles is no longer a "nice-to-do one day" idea
or "something we should try." It's a proven strategy you should be implementing
right now. Put these articles into an RSS
feed and you'll start to show up in the most unexpected places!
About
the Author:
Sally Falkow has created
effective internal and external communication strategies for both large and medium
sized enterprises for 25 years. Since 1999 Ms. Falkow has translated her extensive
experience in communication to the Internet and is now one of the leading web
site and Internet marketing strategists in the U.S. Her web reviews and internet
marketing strategies using RSS feeds, blogs and optimized press releases have
kept our clients on the forefront of technology. |
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