WebProWorld Search Forum | 301 Redirects I have been working to get a client's site ranked higher in Google. At one point, I was able to move my client's site up to 6th and 10th place...
Duplicate content penalty for form default content I am putting the HTML code of the main body of my page in a form text area to make it easier to copy and paste it for visitors who want to copy the text.
Directories List There was a great post/thread that I read a few months ago that had a list of hundreds of free directories to submit your site to.
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04.01.05
Study Identifies "Tech-Fluentials"
By Shel Holtz
Burson Marsteller, the PR agency that initially identified "e-fluentials," has release a study focusing on a new e-fluential subcategory, tech-fluentials.
According to the agency's press release, tech-fluentials are…
a new breed of influential, technology-driven opinion leaders who seamlessly connect their work and personal lives while transmitting information about companies, brands and products. All-powerful chat rooms, web sites, digital cameras, discussion boards and blogs are the tools of the trade for these influencers who can create or change opinions, establish trends, build buzz for a brand and sway stakeholders.
In order to tap into the word-of-mouth tech-fluentials accelerate through their efforts, marketers need to "go beyond conventional approaches to target and engage tech-fluentials on an ongoing basis. These information activists require more than the tried-and-true communications approaches," according to Burson's chief knowledge and research officer, Dr. Leslie-Gaines Ross.
Some of the statistics from the study:
- Eight-six percent of tech-fluentials are asked by friends, colleagues, and family for advice; they influence these people's buying decisions.
- Fifty-one percent give feedback to companies and 33% have their own blogs.
- Quality and function influence technology purchase decisions over price. Quality was important to 98% and function to 97%, but price to only 74%.
- Nine out of 10 tech-fluentials have broadband and 43% live in wireless homes.
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When businesses dismiss bloggers as too small a population to warrant attention, somebody should point out the influence they wield over others. As Burson's knowledge development director, Idil Cakim, puts it, "Every time tech-fluentials speak up, companies have the opportunity to engage in one-to-one communication with them and earn their support."
Links:
Burson Marsteller
e-fluentials
What Bloggers Can Learn From Speakers
By Fredrik Wacka
Blogging is not something completely new. It is just a new tool, as I have pointed out several times.
It is logical, then, that we as bloggers can learn from other tools of communication, for example public speaking. I am actually surprised that we haven't seen more discussions about blogging and rhetoric, and how we can write better posts with the help of that ancient knowledge.
Well, beyond bullets gives it a try. From good speakers we can learn this, Cliff thinks:
- Find your focus.
- Look for the story.
- Make the personal universal.
- Develop your craft.
Found via digme.
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