February 20, 2017

Marketing the Crave on Instagram

January 26, 2017 EnterpriseMarketingNews

According to a post on the Instagram Business blog the number one driver of visits to restaurants is the act of craving. In advertising this simply means making people hungry for what your are selling. Restaurants love Instagram because of its visualness, its frequent use of video in posts and […]

How Will the Internet of Things Impact Marketing?

November 30, 2016 EnterpriseMarketingNews

IBM’s IoT marketing director was recently asked how will the Internet of Things impact marketing. “It really comes down to the data that’s available to marketers,” said Neuman. “When you think about the sensors and what they are connected to, reaching out to where customers are and where they are […]

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