I just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search results in Google. (For the uninitiated, “real-time search” is the ability of Google and other search engines to return content in the search results that might be mere minutes old, such as newly-minted blog entries, Facebook status updates, and tweets, rather than returning only the traditional Web pages and other content that might have been published far earlier than the search being performed.)
Challenging Your Marketing Team To Succeed
Recently, I wrote about the need to identify our Internet marketing personalities to help adapt to the fact that we’re always stuck trying something new in this business.
Mike Moran February 23rd, 2010
How Facebook And Twitter Are Shaping Enterprise Marketing
Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And, it also marks the beginning of our journey through the ten stages of social media integration.
Brian Solis February 9th, 2010
Learning How To Segment Your Market
People who know how to do offline marketing are often mystified by how to get started with search marketing. They know how to think about their market segments in terms of demographics, so they know which magazines to buy ads in and which industry trade shows to attend. But search seems somehow different, because there are no demographics to latch on to. When I talk to them, things often become clearer when I explain that search keywords are their search market segments.
Mike Moran January 26th, 2010
Campaign Success Requires The Willingness to Rethink Your Marketing
Here are several excerpts from an excellent article, Not your typical marketing campaign: the next wave of technology-driven marketing:
In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, and higher revenues.
Moving quickly will gain real competitive advantage for organizations that start planning for the future, according to a new report by Booz & Company.
Jim Berkowitz January 12th, 2010
Deciding Which Enterprise Marketing Platform To Adopt
Here are several excerpts from an article by Kris Tufto, President and CEO of Marketing Bridge, Tips for Selecting the Right Enterprise Marketing Platform. Be sure to check out the complete source article for much more on this topic.
The urgency to meet the timely needs of a company’s sales reps, resellers, franchises, and others revenue producers is even more pronounced now in a down economy:
Jim Berkowitz December 22nd, 2009
Adding Mobile App Marketing To Your Enterprise Arsenal
Mobile phones are rapidly emulating the capabilities of desktop and notebook PCs, serving as one of the three screens of the Golden Triangle that captures a bulk of our attention and interaction.
As the social web evolves, attention is shifting away from destinations and migrating towards packaging and engendering micro experiences. These self-contained environments are delivered directly to individuals where their attention is focused, catering to their appetite for consumption. Whereas Websites served this function from the 90s until recently, it was the interactive, immersive banners that resided on Web pages, improving over time, from Web 1.0 to 2.0, that would set the stage for encapsulated activities delivered through an undercurrent of marketing and messages. These rich multimedia applets evolved along with the rise of the most formidable trends online today:
Brian Solis December 8th, 2009
Marketing Bloggers Provide Content And Usability For Your Enterprise
Absence makes the heart grow fonder and we know online marketers already like the BIGLIST of online marketing blogs reviews. This new update that is decidedly focused on search engine optimization should start your week off right.
Lee Odden December 1st, 2009
Creating Successful Marketing Materials
Do you ever have to write your own marketing materials (brochures, Websites, bios, ads etc.)? How about emails to potential clients? Or sales letters?
How does it go?
Do you dread it, or is it fun and easy?
Stacy Karacostas November 20th, 2009
Adding More Interest In Your Marketing Strategies
PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the SERPs. The most important thing to be aware of when it comes to a PPC campaign is understanding the rules to play the Adwords game.
Google’s policy of serving relevant ads in response to user queries coupled with complex factors like quality score can make Adwords a minefield for a novice or intermediate level practitioner so much so that a lot of money is coughed up to elicit a poor ROI (Return on Investment) or not the best bang for your buck in layman terms.
Ravi Venkatesan November 10th, 2009