May 28, 2017

Media Habits Of Marketers Could Be Affecting Ad Buys

May 1, 2017 admin

A recent survey by the Video Advertising Bureau (VAB) found that marketers and advertisers consume media much differently than the typical consumer. While this might not be a big surprise, there is a strong possibility that media buyers are relying too much to their own media habits in determining ad […]

Instagram Enjoying Surge in Influencer Marketing

April 25, 2017 admin

With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A recent study by Mediakix found that Instagram alone is expected to be a $1.07 billion market this year and $2.38 billion in 2019. In the past […]

IBM Watson Marketing Insights Giving Enterprise Marketers Cognitive Power

April 19, 2017 admin

IBM has announced new cognitive capabilities for IBM Watson Marketing Insights, IBM’s cloud-based marketing and customer analytics platform that uses the Watson’s artificial intelligence computer system to better examine and predict customer behavior.. Audience insights is a cognitive feature that reveals key predictors in customer data based on their interactions […]

SnapChat and Instagram in Artful Battle for Marketing Spends

April 14, 2017 admin

On the very day (April 13th) that Facebook’s Instagram Stories announced over 200 million daily users, shares of rival SnapChat dropped 1.2%. This is a notable dip in the continuing downward drag of SnapChat’s stock since the company’s historic IPO on March 1st. And the recent announcement of “Snap to […]

Periscope to Implement Pre-Roll Ads for Marketers

April 4, 2017 admin

On the heels of the scoop that Twitter is considering paid premium subscriptions comes news that Twitter will be expanding pre-roll ads to live video streaming app Periscope to help boost the company’s dwindling ad revenue. “As video viewership on Twitter continues to grow, video has become an increasingly important […]

Marketers May See Paid Premium Memberships from Twitter

March 28, 2017 admin

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]

Adobe Experience Cloud Aims to Re-Invent Digital Marketing

March 24, 2017 admin

With the inspirational mantra “Make Experience Your Business” and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketing cloud Adobe Experience Cloud at Adobe Summit 2017 this week. “At Adobe, we make digital memorable, and today at Adobe Summit, we planted the flag […]

2017 Digital Ad Spends Will Favor Google and Facebook

March 22, 2017 admin

Advertisers’ spend on digital formats worldwide is predicted to increase 17.4 percent to $583.92 billion according to a recent forecast from eMarketer. That represents 38.3 percent of the world’s entire ad budgets. Almost half of that money will go to Google and Facebook. According to eMarketer, Google will likely make […]

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