Things that are scarce are perceived as more valuable than things that are plentiful. How can you use this to improve your web marketing and social media?

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This is Part 7 of a series about how to create marketing videos for your business using Powerpoint slides. Here are the first six installments:

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What does 2012 hold in store for online marketing? The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with. But as digital marketers that are more than shiny object opportunists, seeing future trends is exactly what we need to do in order to anticipate our place in the digital universe.

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Marketing is about telling stories and few things tell a story faster than a picture. In fact, images are growing faster than any other form of shared content online due in large part to the tremendous growth of camera equipped smart phones.

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For many years search has been the backbone of internet marketing. While effective on its own for a range of marketing objectives, namely product sales and lead generation, it’s the integration with other digital marketing tactics that can really elevate marketing program effectiveness.

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One of the best things about my job is that I get to meet executives from many different companies, both big and small.  I was having a discussion the other day with a digital marketing executive from a seriously huge brand (can’t politely name it) and he told me this story, which he said was OK to share with you …

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A timely guest post from Andy Havard at Skeleton Productions,  a UK based Internet video production company.

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It is time! Brands are waiting with bated breath at the starting line, and the minute Google+ will wave the flag, they will run full speed ahead to establish themselves on the social platform. Google+ will soon unveil its business platform, but marketers are already experimenting with the same!

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Back in the early 1960’s the American Marketing Association coined the term the “Four ‘P’s” as a way to describe the essential elements of the marketing mix. Since that time every first year marketing student has been taught to think in terms of product, price, place and promotion as they analyze case studies of companies real and imagined.

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I had the good fortune of giving a presentation in London this week in which I shared a lot of data on how the Top 50 Branded Facebook Fan Pages (which I’ve now been tracking for over 18 months) perform against one another. As I fly home, one fact keeps coming back to me: how often the best brands post to their Facebook fan pages and the impact it has on the impressions they generate.

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