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One of the questions that many businesses ask is how they approach corporate social responsibility.
This doesn’t just mean donations to local (or national/international) charities; it also starts at home too, and that means with the people around you.
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One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise.
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Before you send your next piece of marketing to anyone, there are 2 important things you should consider if you want to get the best return on your investment. Continue Reading »
I recently did some volunteer work for a national charity and provided counsel on their social media strategy. The PR Agency started the meeting by listing all of the “messaging” being developed to support a major fund-raising push in 2012. The list looked something like this:
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Pete and Repete were walking on a bridge. Pete fell off. Who’s left?
Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who’s left? Continue Reading »
How do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI? These are pretty common questions in the world of social media marketing.
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The next stop in our Facebook Fan Page Example series is Starburst. This brand has built a sizable following of about 10.4 million fans but has it taken full advantage of this opportunity to engage them? Let’s take a closer look to find out.
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Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it’s the network effect because others are using it more too. I often find content and insights shared on G+ that I don’t find elsewhere. Continue Reading »
Things that are scarce are perceived as more valuable than things that are plentiful. How can you use this to improve your web marketing and social media? Continue Reading »
This is Part 7 of a series about how to create marketing videos for your business using Powerpoint slides. Here are the first six installments:
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