August 20, 2017

Micro-Influencer Marketing Having Impact for Brands

June 21, 2017 admin

Have you ever been convinced by a celebrity you are following on Instagram to buy something? We’ve all been there. When it comes to products and services, you as a consumer tend to follow suggestions from what you consider your inner circle—friends, family, and sometimes, your favorite social media star. […]

Voice Search Marketing on the Rise

June 8, 2017 admin

The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the bandwagon with its Siri speaker due to be released soon. This is why businesses should include voice search in their online marketing campaign, rather than focus solely on text-based searches. In fact, voice search marketing […]

Five Key Digital Marketing Trends in 2017

May 23, 2017 admin

When it comes to digital marketing, content is still king. Content marketing comprised 20.3% of the digital marketing techniques implemented so far in 2017, although big data (crunching numbers to reveal buying patterns, for instance) is quickly gaining a foothold in online commerce. The point is, businesses that still do […]

Media Habits Of Marketers Could Be Affecting Ad Buys

May 1, 2017 admin

A recent survey by the Video Advertising Bureau (VAB) found that marketers and advertisers consume media much differently than the typical consumer. While this might not be a big surprise, there is a strong possibility that media buyers are relying too much to their own media habits in determining ad […]

Instagram Enjoying Surge in Influencer Marketing

April 25, 2017 admin

With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A recent study by Mediakix found that Instagram alone is expected to be a $1.07 billion market this year and $2.38 billion in 2019. In the past […]

IBM Watson Marketing Insights Giving Enterprise Marketers Cognitive Power

April 19, 2017 admin

IBM has announced new cognitive capabilities for IBM Watson Marketing Insights, IBM’s cloud-based marketing and customer analytics platform that uses the Watson’s artificial intelligence computer system to better examine and predict customer behavior.. Audience insights is a cognitive feature that reveals key predictors in customer data based on their interactions […]

SnapChat and Instagram in Artful Battle for Marketing Spends

April 14, 2017 admin

On the very day (April 13th) that Facebook’s Instagram Stories announced over 200 million daily users, shares of rival SnapChat dropped 1.2%. This is a notable dip in the continuing downward drag of SnapChat’s stock since the company’s historic IPO on March 1st. And the recent announcement of “Snap to […]

Periscope to Implement Pre-Roll Ads for Marketers

April 4, 2017 admin

On the heels of the scoop that Twitter is considering paid premium subscriptions comes news that Twitter will be expanding pre-roll ads to live video streaming app Periscope to help boost the company’s dwindling ad revenue. “As video viewership on Twitter continues to grow, video has become an increasingly important […]

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