January 21, 2017

How Will the Internet of Things Impact Marketing?

November 30, 2016 EnterpriseMarketingNews

IBM’s IoT marketing director was recently asked how will the Internet of Things impact marketing. “It really comes down to the data that’s available to marketers,” said Neuman. “When you think about the sensors and what they are connected to, reaching out to where customers are and where they are […]

The ‘Connected Effect’ Trumps Product Quality

October 5, 2016 EnterpriseMarketingNews

Salesforce is conducting their annual Dreamforce conference this week with a variety of speakers giving talks. One that was interesting yesterday was from Bharat Anand, who is the Henry R. Byers Professor of Business Administration at Harvard Business School. Bharat’s talk was about ‘Digital Innovation Trends Shaping Our Future’ which […]

1 2 3 22