Top Articles
Hiring Multiple Search Marketing Firms
[2008-07-01] On occasion TopRank will get calls from prospective clients that ask about hiring multiple SEO agencies in an effort to get the "best of both worlds" in terms of best practices and performance through competition. On the surface, I suppose I could see how someone might think this might make sense but in practice, it really doesn't.
Simplifying Demand Generation
[2008-06-13] David Raab is an analyst specializing in marketing technology and analysis. Like me, he is a strong believer that marketers increasingly depend on technology for success, and he has made a business helping clients objectively select the right tools and deploy them effectively.
Online Advertisers Next Step is Behavioral Targeting
[2008-05-20] The idea of ads somehow understanding our lifestyles and behavioral patterns sounds kind of creepy at first thought. But according to a survey done by SEMPO, many search engine marketers are all about it.
Web Marketing Is Still Marketing
[2008-04-29] Yesterday, I enjoyed a return engagement at the Online Marketing Update at the University of Virginia's Darden School for Business in Charlottesville. (You can download my slides that describe how Web marketing is still marketing.)
Are You Going Where Your Prospects Are?
[2008-04-07] I've been listening to an increasing number of audio podcasts and video posts in the last 12 months, branching beyond the books, magazines and printed PDFs (and occasional PDF I read on my screen) and a thought came to mind:
Use Email Marketing To Increase Your Income
[2008-03-14] During the recent Affiliate Summit West, I met Justin Premick who's Education Marketing Manager at email marketing solutions company Aweber.
Public Relations And SEO
[2008-02-15] During the PRSA International Conference I had the opportunity to talk with Eric Schwartzman about the interplay of search engine optimization and online public relations.
Don't Annoy Customers with Your Testing
[2008-01-15] Regular readers know that "do it wrong quickly" is my way of telling marketers to test, test, and test again.
How to determine brand potential
[2007-12-26] One thing I've struggled with - not least through trial and error - is how to determine a brand and build it.
Use Decision Management to Move Marketing to the Next Level
[2007-11-21] I always enjoy reading David Raab's work and his recent post on marketing software was no exception.
Marketing vs. Advertising vs. New Media
[2007-10-30] I could not have said it better myself - David Meerman Scott ( he of The New Rules of PR) took Forrester to task for confusing advertising with marketing in a new research report.
Marketing with the Suggestion Box
[2007-10-05] Gord Hotchkiss weighs in with another of his well-thought-out columns, this one on Yahoo!'s new search suggestion capability.
On Alignment Between Marketing & Finance
[2007-09-13] Many marketers are quickly approaching their favorite time of year. Okay, not really. I'm of course talking about budget time.
Improving Marketing Operations Using Enterprise Decision Management
[2007-07-19] I have been thinking about Marketing Operations (nicely described by Gary Katz here) and I saw a post on Why is marketing operations so important? on Unica's blog.
Marketing to Generation Y & Its Relation to Media Usage
[2007-06-28] One of the most important things Internet marketers can do for themselves, their companies and their marketing efforts is to look into future trends as much as possible.
Free Is Big Business
[2007-06-08] 'Free' is a word that makes marketing executives anxious because for a long time it either meant cheap and nasty or hippies in fields of mud. Neither of which look good in a boardroom powerpoint.
CMO or VP of Marketing?
[2007-05-08] What's the fundamental difference between a Chief Marketing Officer and a VP of Marketing?
Ad-Tech Panel Preview: Inside the Art of Brand Personality
[2007-04-24] I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social media.
Starbucks and Conversational Marketing
[2007-03-29] This seems like an almost trivial thing to write about, but lately it's been discussed in one of the major search marketing blogs: SEO Book.
Are You Targeting Your Best Customers?
[2007-02-16] So much otherwise good marketing is misdirected at the wrong customers.
Brands and Community
[2007-01-23] Brands love community. But do they know what it is? The growth of social networks has forced marketeers to view their consumers differently.
Simple Question: Who Else Can Win?
[2007-01-11] I've been writing about companies who are committed to making a difference. I think the issue boils down to a very simple question: "Who else can win?"
Branding: Words and Meanings
[2006-12-18] I've been thinking about brands that are making a difference in our lives and society, and I used the term "worthwhile brand" to define them.
The Integration of Search & Display Marketing
[2006-12-04] Yahoo! and comScore released the results of a joint research project, entitled "Close the Loop: Understanding Search and Display Synergy," aimed at gauging the impact of search and display advertising campaigns when employed both independently and in concert with one another.
Online PR and Social Media for 2007
[2006-12-01] PR professionals and agencies need to get trained.
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